Victor Raven 🇿🇦

I've seen a lot of talk around hiring and delegating as a creator. As someone who's had a team of 1 (my own channel), and worked on channels with teams of 40+, here's some thoughts: Don't hire and delegate everything too early into your journey. It's a bad idea for 99% of creators reading this tweet. Why? Well... 1. You don't need to. You don't need a massive team to succeed. You can stop reading here if you want. 2. The best creators have worked every job. As a creator you need to know why things work the way they do, you can't just simply pay to win on YouTube. 3. The best managers have worked every job. If your long term-goal is to build a team, you won't be very good at managing your thumbnail designer if you've never made a thumbnail. Every designer reading this knows what I mean. 4. More people, more stress. A lot of people hire thinking it will save time, but at least to start, it adds way more complexity. These people need to be trained, it's not plug and play. You need to build out SOPs, systems etc. I consider myself a smart lad, and have previous experience managing teams, but I still struggle daily with it. 5. More people, more overhead. Creator businesses are generally very cash heavy, which is a good thing, but we need good margins with how volatile this industry can be. Suddenly spending 20k a month on delegation makes it harder to ride out the inevitable dips. Now, when you reach a certain scale, not hiring and refusing to delegate can be just as damaging as doing so too early. I'm a massive proponent of people hiring editors and designers when it makes sense financially. There are also plenty of counterpoints to this tweet. @NoahKagan for example basically hired his entire team (and me lol) and is crushing it, but here's the difference. Noah is a seasoned entrepreneur with resources and experience team building, if you're a beginner creator, you probably don't. So don't feel pressured, take your time, scale when it makes sense but be aware of the downsides! If you agree, like and retweet so more creators get this message & don't forget the most important part of being a creator: Creating.

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