Content marketing agency. Ex FT, BBC and Telegraph writers and editors helping businesses in finance, consulting, tech and beyond tell their stories well.
London
Joined August 2014
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New on our front page: @Joe__Jenks explains what a course in AI at MIT taught him about why the human touch in communications and content matters more than ever buff.ly/OUrCz8m #ContentMarketing #GenerativeAI #ThoughtLeadership
How do you grab the world's attention for a very important but widely unknown issue? Read our case study on how one organisation did just that, going from start-up to the opinion pages of multiple major news outlets around the globe in just 18 months. firstword.co.uk/how-to-grab-… #Content #OpEds #ThoughtLeadership
Want to understand the three simple questions that will take your thought leadership from good to great?
Here at @FirstWordLondon we have a simple formula that we've developed over 11 years working with 250+ clients in 19 countries.
And now we're sharing it. Our white paper also features examples of the formula in action from companies including @PwC, @BainandCompany, @RELXHQ and @Deloitte.
Download it today! lnkd.in/e2SSDg8H
Happy Christmas from @FirstWordLondon! This year, we've combined the release of our annual cartoon Christmas card with a look back at the top AI fails of 2025, for reasons that should be obvious...buff.ly/UIVmFAr #MerryChristmas #FirstWordChristmasCard #AIHallucinations
Done well, sustainability reports can attract investors as well as create a competitive advantage. But what does good look like? Here are some tips from a sustainability awards judge on how to create something truly compelling.
buff.ly/DStDx3D #ESGReporting #Content
Internet search is moving from SEO to GEO - and the implications for marketers are profound. Find out the five steps every business needs to take to prepare for, and harness, the AI search shift in our info-packed article #content #contentvisibility buff.ly/UWL06hR
New on our front page: an exploration of what makes thought leadership great. Discover our four tried and tested principles of thought leadership, the three things EVERY piece should bear in mind, and much more! buff.ly/0Gs7rR2 #ThoughtLeadership #CSuiteContent
Writing successful award submissions that do justice to outstanding work and grab the attention of judges is a skill all of its own, which is why one global consultancy called on @firstwordlondon for help. Read more...buff.ly/mAckRYz #awardwriting #content #storytelling
Tickle those funny bones with our new front page, on how business cartoons (aka the Cinderella of content) make memorable content. Featuring examples from @TimothyTaylors, @ThomasPink_UK and @PrivateEyeNews among others. buff.ly/WaGsJ2w #cartoonists #B2Bcontent
We've just published a great new post on artificial intelligence and what the state of play is now in AI: is it a research assistant and idea generator… or a liability? Read @shanerichmond's excellent analysis, and find out how @Apple tripped up... buff.ly/4hWE44v
