Content marketing agency. Ex FT, BBC and Telegraph writers and editors helping businesses in finance, consulting, tech and beyond tell their stories well.
London
Joined August 2014
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FirstWord Media retweeted
Writing successful award submissions that do justice to outstanding work and grab the attention of judges is a skill all of its own, which is why one global consultancy called on @firstwordlondon for help. Read more...buff.ly/mAckRYz #awardwriting #content #storytelling
FirstWord Media retweeted
New from us, our big review of more than 30 of the world's largest companies and expert content producers. How are they grabbing attention? It's the best guide to best practice there is. firstword.co.uk/top-content-… via @firstwordlondon
FirstWord Media retweeted
More news-you-can-use from us. How to make lovely infographics, from people who really know how. With some nice pics of our work too. The new splash is up at @FirstWordLondon firstword.co.uk/the-inside-t…
FirstWord Media retweeted
And thanks so much to the lovely Laura Overall for this: “When we ask FirstWord to do something it just gets done and it’s done to a high quality on time and on budget. We don’t have to check it."
FirstWord Media retweeted
Make your sustainability efforts engaging and shared. We've been working with CNH for a long time, and this annual snapshot has evolved considerably. It's now getting tens of thousands of online hits too. Here's their journey in our new splash. firstword.co.uk/revolutionis…
FirstWord Media retweeted
Is your story "Cinderella" or "Man in a hole"? How companies should get to grips with the age-old story arcs that most inspire readers. Our latest splash on #contenttheory is up. firstword.co.uk/understand-w… via @firstwordlondon
FirstWord Media retweeted
Have you noticed how good books and films usually follow a similar pattern of ups and downs…? Well…can those plot devices be useful for businesses? Here’s me having a doodle…@elmapeters #storytelling #fascinating
From man in a hole to Cinderella, stories follow a surprisingly small number of patterns. So what does this mean for businesses? Find out in this fascinating article by @rosscathcart1 #ContentMarketing #BusinessStorytelling #ThoughtLeadership buff.ly/47wh206
FirstWord Media retweeted
Our content marketing agency has been going for 10 years! Some thoughts of mine on a largely successful marriage of marketing and journalism, and what we've been forced to learn from each other.
FirstWord is 10! And to celebrate @adrianmichaels has written a beautiful and thoughtful piece about a decade on the content marketing frontline. Do give it a read! buff.ly/4aNmLPN #content #contentstrategy #thoughtleadership
FirstWord Media retweeted
We’re 10 years old…here’s what we’ve learned…200+ clients in 19 countries later…
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline - FirstWord Media firstword.co.uk/when-fleet-s… via @firstwordlondon
FirstWord Media retweeted
Cut through the AI content dross with real insight and stories that AI can’t do. Our new splash by @shanerichmond has routes to finding stories that AI simply won’t be able to pull off. firstword.co.uk/how-do-you-s…
FirstWord Media retweeted
"Think of a speech as thought leadership and use a speaking opportunity to position yourself or your company at the forefront of a debate." Our new splash on when and how to speak out loud. firstword.co.uk/the-art-of-w…
FirstWord Media retweeted
What everyone is using AI for, and much more in our annual round-up of all the content marketing stats you need for 2024. firstword.co.uk/top-50-conte…
FirstWord Media retweeted
The big reveal of our @FirstWordLondon Xmas card, latest in a lovely line of specials we've commissioned. Thank you the marvellous @KJLambcartoons. See all the others at:
firstword.co.uk/merry-christ…
And have a great Christmas y'all.
FirstWord Media retweeted
New splash from us on how companies are piling into sports content to build reputation and audience. firstword.co.uk/the-business…
FirstWord Media retweeted
Our new splash - content it’s not a matter of life or death - it’s more important than that…or something…sportz - FirstWord Media firstword.co.uk/the-business… via @firstwordlondon
FirstWord Media retweeted
How to harness ChatGPT and AI for the best. Really useful stuff in our latest story on how to write prompts for AI that will get to the heart of what you want and deliver a much higher quality of response. firstword.co.uk/ai-prompts-s…
FirstWord Media retweeted
By me! It’s time for journalists to go on the attack instead of feebly defending their trade against computer invasion. AI can do a lot of things, but it can't do what we do. firstword.co.uk/journalism-v… via @firstwordlondon
FirstWord Media retweeted
How do you write well? Back to basics in our new splash with the brilliant Caroline Elderfield, FirstWord's chief sub-editor. firstword.co.uk/the-three-cs…
FirstWord Media retweeted
“It can’t say anything original because all it has to go on is its database” the defining quote from our great long read on AI @TradingJeremy - FirstWord Media firstword.co.uk/ai-will-tran… via @firstwordlondon
FirstWord Media retweeted
The ChatGPT story everyone has been asking me about. Will AI put content creators out of business? NO. It can't generate original ideas, it can't interview people, it can't find niche stories and it can't write very well. Longer version: read here... firstword.co.uk/ai-will-tran…
