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F&TGG is an agile creative strategy shop on a mission to help agencies create more effective work and brands gain an unfair share of the future.

Boston & The World
Joined April 2018
Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)Photo by Fred & The Good Guys (@FredAndTGG)
Fred & The Good Guys retweeted
Congratulations, Donald. Quite the accomplishment.
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Fred & The Good Guys retweeted
Dover-Sherborn/Weston boys hockey wins first state title, beating Hanover, 5-1 PHOTOS: metrowestdailynews.com/pictu… @DS_Weston_Puck @DSRaidersSports @WestonAthletic @kylegrbwsk @MetroWestSports
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Fred & The Good Guys retweeted
State Champions!!!
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So, I am subscribed to the @Paramount+ $5.99 monthly thing. I am signed in but I still can’t access the content, only the free stuff. It’s a catch 22 as the options are “try it free”, “sign out” or “watch free episodes”. Please help!
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#Lucid - the automaker - has a commercial out that’s befuddling me: “A little luxury goes a long way” is such a strange, unrelatable thought. If it’s a pun on the car’s long range, it’s just not good enough. This automobile deserves much better. #wordsalad
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Fred & The Good Guys retweeted
Advertising twitter: There is a famous long-copy ad, it might even be in The Copy Book, it shows a compound interest table. And the headline is something to the effect of: "This will be the most frightening thing you ever read. Unless you are 22." Anyone remember it? @adliterate
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Staying off IG and TikTok for a bit - not in the mood to be influenced.
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Fred & The Good Guys retweeted
The problem with trying to make creative strategy dev. scientific in its robustness is that the things that are scientifically robust also tend to be widely know and not rarely obvious. If a part of creative strategy isn't left for artful intuition, the thinking won't be fresh.
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Fred & The Good Guys retweeted
Those who are real, keep it real.
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This is the kind of stuff that only gains value when it becomes part of company culture (how we do things around here). But it has to start somewhere, and why not as an email footer? Sure, working late is important sometimes, but it’s also important that it isn’t so all the time.
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No wonder sales of Prozac literally exploded in the early 90’s. #horrid #style #prozac
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Ken-drik is now available for brand & creative strategy consulting / freelance. (Not for dating) #advertising #marketing #creativity #strategy #ken
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Lexus are pioneering the next phase in automotive energy technology. Their cars are “powered by you”. #advertising 😂
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The Burger Kind out-of-tune vocals aren’t working for me. Might have to grab a Big Mac. #Advertising
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Fred & The Good Guys retweeted
Thanksgiving is a focus group with alcohol and no moderator
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Fred & The Good Guys retweeted
Dan Wieden, March 6, 1945-September 30, 2022. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. We will miss you so much. ❤️
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Few of us would like to think my hypothesis is correct but I suspect some manufacturers of fitness equipment over indicate the amount of calories burnt so that we all feel better about ourselves and recommend our equipment to our friends: “it’s great - I burn a ton of cals” #fit
YES!! Sweden vs. Belgium | EURO 2022 Highlights | ESPN FC youtu.be/sqVZReXRFJg via @YouTube
Massachusetts gun owners will now need to have a good reason in order to carry a gun in public? This law change begs the question: is there such a thing?
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