Swedish accented dad, Bruins fan, and brand strategist. Founder of Fred & The Good Guys @FredAndTGG. Former BBH, TBWA, Mullen and Y&R.
Boston and the World.
Joined April 2007
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The problem with the brand purpose debate is that the meaning of purpose is ill-defined. When a toothpaste's so called purpose is to solve the climate crisis, we call BS on it, but if its purpose is to scale a benefit: "healthier smiles for more Americans", I wouldn't reject it.
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fredrik särnblad retweeted
FOX "News": Why are you here?
"There's nothing like seeing a cult right up front"
🤣💀
fredrik särnblad retweeted
NHL, SHL, Hockeyallsvenskan – släng er i väggen. Det här division 5-introt är det bästa introt jag har sett.
The commentators on the monumental sports network covering the Washington Capitals and Boston Bruins have absolutely no understanding of the game of Hockey. They don’t know the rules, and they seem to have blinders on. @NHLBruins @NHLWashington
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fredrik särnblad retweeted
This video still kills me 😂😂😂
Everyone needs to watch comedian Karl Porter’s slow-mo goal celebration 😂
fredrik särnblad retweeted
A police officer was cheered on by Scotand fans after he showed off his football skills outside a World Cup event in Boston.
Let's go! $S&P500 needs your vote 🚀 This is how tokens take off.
Your support drives the hype.
Vote here: ranks-dexscreener.com/vote/x…
fredrik särnblad retweeted
El niño no dudó ni un segundo; estaba seguro de que su padre lo atraparía.
fredrik särnblad retweeted
The boys added some style to their arrival ‘fits for World Down Syndrome Day 🧦
