Jacob Malherbe

lots of new faces here this month (welcome 🙌) so let me introduce myself again: 2015: went all in on Facebook ads for mass torts. founded X Social Media 2016: wrote a how-to book and gave the whole playbook away. business grew 10x 2020: Inc. 5000 #159. 2,439% three-year growth - started a second agency to compete with my first one. the Pepsi to my Coke 2021: #15 fastest-growing company in the Southeast (Inc.) 2023: Twitter became X. we’d been X Social Media since 2015. so I sued X Corp over our trademark 2025: settled. rebranded to Mass Tort Ad Agency 2026 so far: started building with Claude in February. couldn’t write a line of code shipped 200+ project, agents and tools on Cloudflare still running the agency's. building is just how I run it now. Father of five. 8 horses and a donkey in the barn and my brain is full (in the best way) God’s been good 🙏 took me 16 years in marketing to learn how to build

Do you remember when you joined X? I do! #MyXAnniversary

Ship on a Friday, or wait until Monday so you can fix anything that breaks? I ship Friday. How do you decide?

Boring business with steady customers, or exciting startup with big upside? I'd take boring. Agree?

1000x more builders is coming. When everyone can build, the code stops being the edge. The edge is who picks up the phone, who shows up every day, and who the customer already trusts. Build, sell, show up. Only one of those got easier.

Build in public or build in stealth? I'd build in public. What do you think?

Build Log Wednesday 🔧 An ad helper for my biggest Meta campaigns. It's just for me, and it tells me when and how fast to scale. The rule: it copies my own routine. Pause the worst ads, add new creative, check every ad matches the person it's meant for. Step 1 → Watch the numbers Step 2 → Look at ad sets, not just campaigns Step 3 → Tell me when and how fast to scale Step 4 → Make new images of the winning ads Step 5 → Explain what's working and why The AI watches and explains. I make the call.

I've run Facebook ads since 2015. Most builders I meet have never run one. So I wrote down the 5 things it took me 10 years to learn. Takes 3 minutes. What's stopping you from running your first ad?

Good morning from Orlando ☕ It's Wednesday, the middle of the week. Fix the one thing that's been quietly bugging you. I build AI tools with Claude for my own businesses and for SaaS. Builders and business owners: what are you working on today? I'll check out every reply. Let's connect 🤝 #connect

For people that is growing their accounts on X here is the formula

Is a side project a distraction or the fastest way to learn? I think it's the fastest way to learn. When I am building I am learning. Agree?

Best building hours: early morning or late at night? Mine has always been early morning 6am-9am is when most of my tools are done. What's yours?

Good morning from Orlando ☕ Tuesday's the day the plan meets the work. Ship the small thing before lunch. I build AI tools with Claude for my own businesses and for SaaS. Builders and business owners: what are you working on today? I'll check out every reply. Let's connect 🤝 #connect

LFG RAYS

Pick one niche and own it, or take any customer who pays? I think a narrow niche wins. How do you decide?

What's stuck for you this week? Mine was inboxes. Every agent I build needs its own, so I built a private email service for them. Anything an agent wants to send waits for my approval first. Reply with what you shipped or where you're stuck. I'll read every reply.

Monday Mission 🎯 What are you shipping this week? Mine: getting the agent that drafts my posts ready for other builders to try. Testing interest first. Drop it below. I read every reply.

Ran Facebook ads for 600+ law firms since 2015. Held #1 on Google for my industry’s biggest keywords for a year. Sued one of the wealthiest companies in the world. Now I build with Claude and Cloudflare. Ask me anything