Managed $ 250M+ in Meta ad spend since 2015. Now I build MCP servers and AI agents on Cloudflare (~270 in production). Shipping YAB-E. Father of 5.
Winter Garden, FL
Joined October 2022
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lots of new faces here this month (welcome 🙌)
so let me introduce myself again:
2015: went all in on Facebook ads for mass torts. founded X Social Media
2016: wrote a how-to book and gave the whole playbook away. business grew 10x
2020: Inc. 5000 #159. 2,439% three-year growth
- started a second agency to compete with my first one. the Pepsi to my Coke
2021: #15 fastest-growing company in the Southeast (Inc.)
2023: Twitter became X. we’d been X Social Media since 2015. so I sued X Corp over our trademark
2025: settled. rebranded to Mass Tort Ad Agency
2026 so far: started building with Claude in February. couldn’t write a line of code
shipped 200+ project, agents and tools on Cloudflare
still running the agency's. building is just how I run it now. Father of five. 8 horses and a donkey in the barn
and my brain is full (in the best way)
God’s been good 🙏
took me 16 years in marketing to learn how to build
Fair point. The rule is really about keeping communication lines short, not the pizza. So what's the European version, one whole pizza per person?
Build Log 🔧 A staff app for a cafe's key employees in Denmark.
The rule: staff get ideas, never profit numbers.
Step 1 → Read the day's sales as they come in
Step 2 → Compare each item to a normal day
Step 3 → Spot what's selling less than usual, like cake
Step 4 → Write one plain idea for the team: remind guests about cake with the coffee
Step 5 → Show it in the app through the day
I decide what staff should never see. The AI watches the sales and writes the ideas.
Coffee is easy. The hard part is the Monday project still open on Thursday. Pick the one with a real user waiting and finish that first.
Yes always building for my business. I was scaling some social media addiction campaigns and build a scaling agent to keep up with it. Also great now at SEO and AEO because of an agent that does that on all my properties. What about you?
Wallet UX is where a lot of web3 users drop off, so that's a good problem to stay on. Finish it, then put it in front of one real user this week.
Client work and your own tools feeding each other is the smart split. Customer #1 is the roadmap, so each client fix can turn into a product.
A diagram in the thread could catch bad assumptions before any code gets written. I write a short spec first so Claude doesn't guess. Can Amp edit the visual and have the code follow it?
The leads that turn into customers are the ones with a reason to talk now. Evidence per match helps. Have the agent draft the first line from that evidence, and a human send it. 🔥
Accountable for the outcome is the real product. From a decade of Meta ads, being found is only half of it. The lead goes cold if nobody follows up fast, so the winners own that handoff too.
Answering from real sponsor history instead of model memory is the part that earns trust. Same thing I learned giving Claude the live source before it edits: real data in, fewer guesses out.
Agreed. Public feedback kills dead ends in days, not months. A product nobody hears about is a hobby, so going public covers the selling too.
Tested prompts are the right edge for a solo founder newsletter. Run each one a few times and only send the ones that hold up. Good luck with this week's issue, Maurice.
The flashlight is the perfect app. One job, opens instantly, zero onboarding. Most things we build never clear that bar. Which one gets more screen time for you?
The messy entrance is a good one. People judge the door before they meet the owner. For me it's usually a slow follow-up that nobody notices until the lead goes cold.
Good morning from Orlando ☕
Thursday's here. Finish what you started on Monday before you start anything new.
I build AI tools with Claude for my own businesses and for SaaS.
Builders and business owners: what are you working on today? I'll check out every reply.
Let's connect 🤝 #connect
I am really waiting on this one already on the waiting list for a while but this with all the stuff I have already done in Claude should be a 10X move. What do you guys think ?
We’ve been humbled by the interest in Claude Duet, and are working hard to get people off the waitlist. In the meantime, a few thoughts based on DMs, emails, posts we’ve seen.
→ Who can use it: Pro and Max subscribers in the US, for now.
→ Where: You can use it on iOS, Android, and web once you get off the waitlist. Mac app is in the works.
→ Trust: We designed Claude Duet to be a partner you can trust. More on our safety, security, privacy approach in today’s blog post: claude.com/resources/article…
→ Use cases: We’re starting with work use cases, which is what a lot of people come to Claude for. Professionals, small business owners, founders, anyone juggling a lot. We’re opening the research preview to these segments first so we can co-build together. Over time, we'll support more use cases across work and life.
→ Context: Claude Duet already knows about everything you’ve been working on with Claude. Your chats, memory, projects, and more are available in Claude Duet the moment you open it.
→ Tasks: Tasks are at the center of the experience. Every task gets its own thread you can check in on and steer, so you can multi-task and hand off many things at once. Claude Duet also proactively suggests tasks it can take on, with your approval. We’re glad to see this primitive and dedicated tab resonating. More to come soon.
→ Proactive with judgment: Opus 5.5 is widely loved for complex real-world work and its natural communication style, and we’ve built around it for deep judgment. More work to be done here so it feels like a world-class teammate, coworker, chief of staff.
→ Channels: We went with one agent that works across your main chat and dedicated channels, so each area of work gets its own space. Small business owners and professionals are already using channels for customer support, marketing, bookkeeping, etc.
Starting next week, we’ll share more on how we built Claude Duet and how early testers are using it. We know usage limits and access outside the US are top of mind too, and are working on both. Please let us know what else we can improve - we're reading all your feedback.
