Managing Partner @ Vine Talent. Hiring for the most aspirational DTC brands.
London, England
Joined August 2015
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In hindsight, Adam stepping down as CEO of @freetrade a few months back was a huge red flag.
The news of the sale is a disappointing exit for many retail investors, however, the real kicker...
Beauty Investors and Executives on the Current State of TikTok Shop fashionista.com/2024/03/tikt… via @bybossi
“They don’t have the luxury of having all the time on their other side. So they need to execute on this turnaround fairly quickly.”
businessoffashion.com/articl…
“This year, 30% of Parachute Home budget is allocated for experiential marketing tactics, double what it was last year, according to Foujan Volk”
digiday.com/marketing/dtc-br…
I'll be at Voices of The Culture: Katy Lubin | Vice President of Brand @ Lyst this Wednesday, do I know anyone going?
eventbrite.co.uk/e/voices-of…
In the 2010s, it seemed every DTC brand spent tens of thousands of dollars of their fresh venture capital on agencies but with venture funding slowing, DTC companies are changing their go-to-market approaches as they deal with new financial constraints.
adage.com/article/marketing-…
DTC brands and their investors are starting to think about viable exits much earlier on than before, some good insights from Ben Cogan & others 👌🏻
modernretail.co/operations/s…
👡 Birkenstock’s IPO
😃 Smile Direct Club’s shutdown
🐕 Butternut Box's fundraise
🛍️ Shein’s impending IPO
Read my Review of DTC in 2023, featuring Allbirds, Warby Parker, Gymshark, Castore, Farfetch, Huel, Aesop, Dollar Shave Club, & many more: buff.ly/48asXQ8
🏨 We all know the Airbnb origin story by now. Two roomates rent out air mattresses on their apartment floor.
What we don't hear about is the long process of testing & iterating to find product market fit...
ICYMI here's our guide to finding PMF: buff.ly/46CUM2E
🎁 Product market fit
Finding PMF can take years of iteration, testing, and fine tuning, and can often require teams of designers, marketers, and developers. But what if you don't have these things - how can you DIY?
Read my latest article: buff.ly/46CUM2E
In 2022, @Unilever radically reorganised its whole organisation.
Moving away from its complex matrix structure, it now follows a functional organisational structure.
So what does this mean, and is this the right route for startups? I discuss here: buff.ly/3QDvueK
Functional organisations—organised by function rather than seniority—are typical at larger organisations, like @Amazon or @Unilever.
💡 But should startups consider them?
Read my full guide to functional orgs: buff.ly/3QDvueK
#organisations #talent #hiring
📉 As @WeWork files for bankruptcy, Adam Neumann is preparing to launch his $350m @a16z-backed startup Flow. Do you think he learned any lessons?
Here’s what we think he (and other founders!) should take away from the WeWork debacle 👇buff.ly/3u8Ho8E
📉 What caused @WeWork’s failure?
Adam Neumann's cult of personality? Lack of profitability? Unsustainable growth?
There's little consensus - but for founders, there are many lessons to be learned.
Here are our most important learnings for founders 👇 buff.ly/3u8Ho8E
The challenge in mergers and acquisitions is to figure out what really endures, where is customer behavior going versus what’s transient and only in-the-moment. forbes.com/sites/richardkest…
