I build brand content, PR, GTM playbooks in 90 days. Purpose Junkie: human creativity thrives w/ Ai. Former @wsj @washingtonpost @harvardbiz @iheartradio

Joined May 2008
Heck-to-the-yeah
Trust me: SEO isn’t dead. Lazy SEO is dead.
1
2
192
Guess what. The best AEO/GEO strategy is simply to create audience-focused original content. Step 1: Talk to your target audience Step 2: Find out the top 3 concerns they have. Step 3: Create content that answers those concerns. Be specific. Step 4: Post it everywhere.
1
2
134
Yep. Exhibit ZZ on why they need comms help.
I’m listening to the Tesla call now, and realizing that nothing any of these guys are saying means anything to me at all. And I love these guys, genuinely. I think they just messed up by being so carelessly bullish on all of these products without actually knowing whether anything they said would come true when they said it would. I wish I could care about what they say, but it’s just totally meaningless now because of how many times I’ve heard them say things that didn’t actually come true. You’d have to be some level of delusional to hear them say “next year, next summer, Q2 2027” and feel any genuine excitement or belief that it’ll actually come true. Love em, but it’s their fault that this is true. Nothing I can do about it unless I’m willing to be irrational and not pay attention to data and obvious patterns. I do fully believe in this company and do think they are on a warpath that they will win. But these calls are just a total joke and waste of time really. You can’t actually take anything said in them seriously.
181
Justin Brady retweeted
Congratulations to Plas-Tech for winning @SBAgov #MillionDollarPitch! We interviewed their CEO last month. Thank you @GrantCardone @NICKIMINAJ @jgebbia
Iowa-based Plas-Tech has been named one of five national finalists out of 1,182 applicants) to pitch in the @SBA Freedom 250 Patriot Pitch competition and CEO Dean Sonquist joins us in studio to discuss. $1 Million in total prizes is available to finalists Sonquist heads to Washington DC September 18th! 💡 Find this show on your favorite player: iowapodcast.com/dean-sonquis… ⚖️ Get guidance from Dentons Davis Brown: dentons.com/en/dentons-davis… 🐖 Get a free $30 gift card from Jethro's BBQ: iowapodcast.com/jethrosbbq Sonquist explains the increase they've been seeing as companies bring manufacturing back home to the USA from countries like China. He also notes how new companies and smaller startups are beginning to build new products at smaller volume, and how Plas-Tech is meeting those growing midwest needs.
1
1
115
Justin Brady retweeted
Q3 Shareholder Update → ir.tesla.com Highlights – FSD Supervised attach rate grew to over 75% of new vehicle deliveries in NA – Unveiled the next-gen Roadster – Record deliveries in Canada, Australia, Japan & Taiwan – Tesla Semi now in volume production. Top variant can go up to 500 miles at a full 82,000 lbs while achieving efficiency of 1.7 kWh/mile – about a third of the energy a comparable diesel truck burns for the same load – Ended the quarter with the largest backlog for our passenger vehicles in 4 years! FSD Supervised – 4 new approvals since Q2 (Croatia, Slovenia, Czech Republic, Slovakia) – FSD is now live in nine EU countries & used by over 100,000 customers logging more than 160 million kilometers since initial approval Robotaxi – Deployed Cybercab into our Austin fleet – Hit nearly 2 million cumulative unsupervised miles, 8x growth in the quarter – Austin service now runs 6 am to midnight, with wait times continuing to come down as we add cars & improve the orchestration algorithms – Added Grok to Cybercab with Grok Bot & Connectors, letting you interface with your inbox, calendar, files, chats and tasks, all by voice. Transport, office & living room in one Robotics – Started production of @Tesla_Optimus on our high-volume lines in Fremont. These are the first production-quality bots we've built, proving that the current manufacturing process for Optimus is suitable for a commercial product SI Compute – On track for 400 MW of training compute by year end, feeding both vehicle & humanoid autonomy – Austin Fab construction continues, equipment commissioning planned for 2027 Battery – Battery supply is still the limiter on how fast we ramp vehicles globally, so we're expanding on every front: pack capacity in Berlin, cathode and lithium refining in Texas, LFP cells in Nevada – Shipped the first Megapacks built entirely with our own LFP cells – Increasing 4680 output to support ramp of Cybercab, Semi & Model Y Energy – Megafactory Texas is up & running, with Megapack 3 production started – Highest-ever order rate & backlog for energy storage Grid constraints & power availability are making Megapack the answer for SI infrastructure demand: it excels at supplying large data center loads, smooths out demand spikes, helps new projects meet grid connection rules & makes the grid itself more stable All with less local fossil fuel generation Supporting Infrastructure – Added 2,100+ net new Supercharger stalls, up 14% year over year
416
1,261
324
10,815
1,849,756
If we designed libraries this way, people would probably go to libraries.
.@united just unveiled its largest club ever in Houston — and the biggest airline club in the Americas. ✨ 54,000 sq ft ✨ 800 seats ✨ 1,350-sq-ft outdoor terrace ✨ 2 full-service bars ✨ 11 private phone rooms Opens to the public tomorrow.
1
7
619
This is a great internal comms solution to an IT problem. Visibility = Accountability
We changed one thing in the help desk: If you mark a ticket CRITICAL, the system now automatically: Pages IT Opens an incident bridge Emails your manager Emails my manager Asks for estimated revenue impact Asks how many employees are blocked Requires you to join the bridge until service is restored Yesterday: “Wireless mouse battery low” Priority: CRITICAL Incident bridge opened. User joined. His manager joined. My director joined. I asked: “How many employees are unable to work?” “One.” “Estimated revenue impact?” “I don’t know.” “Is there a workaround?” He plugged the mouse in. Incident resolved. For years people marked everything critical because they thought it moved them to the front of the queue. It did. Now they have to come with it. Critical tickets dropped 94% in one week. We didn’t change the definition of urgent. We added witnesses.
1
187
TBH, this scenario would probably play out this exact way in building fire too.
Security called me at 6:12 AM today. "Patch every PHP server immediately." I asked what happened. "Two critical vulnerabilities. Remote code execution. No authentication required." Cool. How many PHP servers do we have? According to inventory: 12 According to reality: Nobody knows. We found one running WordPress. Three running old internal tools. One under someone's desk. Two inside vendor appliances. A forgotten employee directory from 2016. And a server named: PHP-OLD-DO-NOT-TOUCH Naturally, that one runs payroll exports. Then we found a PHP 5.6 box. I asked who owned it. The documentation said: BRIAN. Brian left in 2019. We called Brian. He said: "Oh wow, that's still running?" Excellent. By 8 AM, leadership joined the incident call. CEO: "Can hackers actually get in?" Security: "Potentially yes." CEO: "Without a password?" Security: "Yes." CEO: "Then why do WE need passwords?" Not the lesson. Finance asked if we could wait until the weekend to patch because downtime affects revenue. Security explained that the alternative was letting strangers execute code on our servers. Finance asked for a cost comparison. At 9:17, someone suggested temporarily taking the vulnerable websites offline. Marketing refused. "Our campaign is live." So for the next hour, the company officially decided maintaining a landing page for 20% off webinar registration was more important than preventing remote server takeover. We finally patched everything we could find. Then our scanner discovered another PHP server. Hostname: TEMP-PHP-2014 Uptime: 4,512 days. Nobody knows what it does. Nobody owns it. Nobody can shut it down. But every time we block network access, the warehouse stops printing shipping labels. Security has classified it as critical infrastructure. It is running PHP 5.4. The vulnerability has existed longer than half our employees. The emergency patch took four hours. Finding out what PHP actually runs took eleven. The internet isn't held together with code. It's held together with servers everyone is afraid to turn off.
1
1
194
My @grok window gave me the option to add "team members" but I asked Grok if I had this feature and it confidently told me no. Apparently I'm not on a team plan, but also might be on a team plan? The billing window doesn't add any clarity.
2
1
212
So…. Is it a good thing I have a bunch of this $SPCX stock?
4
5
513
Congress: TCPA makes it illegal to spam! Also Congress: Here's some political spam. Go ahead and block it and I'll use a new number. I feel like citizens should start collecting members of Congress cellphones and signing them up for as much spam as possible.
1
1
7
407
Yep. It’s tripping over the curb and calling it dancing.
Whenever someone says they replaced 70% of their team with A.I., I just assume their business tanked and they had to lay a bunch of people off. *cough* ClickFunnels *cough*
3
334
How is “ugly, shrill, strident” defined? Another comms miss.
Going forward, all advertising on 𝕏 will be subject to a reasonable esthetic standard. Advertisers who post ads that are ugly, shrill, strident or overstate claims about their product will be barred from advertising.
1
2
314