
Charity/Public Sector | Design, Innovation and Change Specialist @sonnetimpact | Trustee @seacadetsuk | Fellow of @theRSAorg
Joined July 2011
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🚨 How charities turn impact into stories you believe in: What can orgs like @RightThereOrg + @childrensociety teach us about using digital storytelling ethically, emotionally, and effectively?
(Inspired by @Jasmine_Bina's strategy lens)...a thread👇
🔗bit.ly/3TJZUxI
4. Embrace the Unpolished
These stories aren’t slick.
They’re raw, honest, sometimes messy — and that’s why they work.
@RightThereOrg + @childrensociety show us what happens when orgs stop polishing and start listening.
This makes storytelling memorable.
5. Building Brand Worlds with Belonging
The best brand stories don’t talk at you — they invite you in. Whether it’s donors, staff, or young people — everyone belongs in the world these charities are building. It’s not just narrative. It’s community. youtu.be/ZA0oE7QuziQ
Such good insight from @benswart at @NHSCharities Fundraising for Impact event on “the curse of knowledge” and how it affects the language we use in charity fundraising. More examples = more firepower. #NHSCharityFundraising
This is a great reflection of the “amateur” mental model of charity fundraising from @WeRevolutionise #NHSCharityFundraising
Wow it’s great to be in the room with my people - charity fundraisers - at the @NHSCharities Fundraising for Impact event, speaking on behalf of @sonnetimpact. Can’t wait to share and learn #NHSCharitiesFundraising
Kirsten Zara FRSA retweeted
Join @KZHopToIt and @Clifford_Jim today at 12pm for a @firetail lunchtime webinar on Innovation Funds to learn how this can transform your charitable impact. Link below. linkedin.com/posts/sonnet-ad…
Join me today at 12pm UK time for a @firetail webinar on Innovation Funds and learn how these can transform your charitable and social purpose impact! linkedin.com/posts/firetail-…
Replying to @vfsglobalcare
@vfsglobalcare I’m not able to register for an account on your website because the “register” button is greyed out (even with inputting the correct information to register). Can you help please? I need to urgently book an appt to have my SA passport renewed. Thank you.
@vfsglobalcare @VFSGlobal it’s now been over a week and still no resolution for the issue I have with no being able to register an account on your website, so that I can book an appointment to have my passport renewed.
Requesting help from the twittersphere: does anybody know of a useful gpt / AI that can spit out infographics or visuals if you feed it the content you want and an idea of how to put it together?
Kirsten Zara FRSA retweeted
This research combines the stories of real experiences of people supported, with economic valuations to illustrate the impact of the work. @RightThereOrg is not only responsive to the multifaceted & everchanging nature of need: it also treats people with value, dignity & care.
Kirsten Zara FRSA retweeted
A real privilege for us to have been invited to be part of the #potatoconference “Far Far Beyond the Adoption Order: Lessons from lived impacted by trauma”. Our CEO, @Clifford_Jim is chairing the event. So many excellent conversations around some incredibly moving content.
With @Clifford_Jim from @sonnetimpact at @BayesBSchool this morning, learning about the fundamentals of impact measurement. Great opportunity to be able to go back to basics and understand the academic underpinning and the theory behind the work I do in my day job!
Panicked at 3 because I was so enthralled by the countdown! 😂
…10 seconds to go live! What a privilege to work with @FundEverywhere to help charities and social purpose orgs think about what #ESG means for them, how to interpret it, why it’s so important and where to start - practical steps. Get in touch for more info. #impact
Kirsten Zara FRSA retweeted
…10 seconds to go live! What a privilege to work with @FundEverywhere to help charities and social purpose orgs think about what #ESG means for them, how to interpret it, why it’s so important and where to start - practical steps. Get in touch for more info. #impact
So much fun to work with @FundEverywhere on this webinar about how to intepret #ESG as an impact-led organisation, why it is important and where to start. Always a priviledge to help charities & social purpose organisations. Keep an eye out for the recording if you missed it.
Demand the Dismissal of Mat Mustard from Vallejo Police Department - Sign the Petition! chng.it/j5m8MbtC via @UKChange









