We are a consultancy that provides financial, strategic and impact advice to organisations that want to improve their business performance and social impact.
Joined December 2019
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Just two weeks into her internship, and Maddie is already reflecting like a pro. Building understanding of the business, tackling briefs to jumping into meetings, she’s getting stuck in. Curious? Read more:
medium.com/@maddievwincheste…
What happens when you invest in leadership with purpose?
📢 Our new impact report for @AzizFndn shows their scholarships don’t just open doors — they break barriers and change systems.
👉 sonnetimpact.co.uk/reports/t…
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Most scholars say their award was a turning point in life — not just a financial boost.
Support. Mentorship. Community.
That’s real impact. That’s @AzizFndn difference.
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Want to understand how a scholarship programme can drive systems change?
Read the full report 👇
🔗 sonnetimpact.co.uk/reports/t…
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5. Building Brand Worlds with Belonging
The best brand stories don’t talk at you — they invite you in. Whether it’s donors, staff, or young people — everyone belongs in the world these charities are building. It’s not just narrative. It’s community. youtu.be/ZA0oE7QuziQ
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4. Embrace the Unpolished
These stories aren’t slick.
They’re raw, honest, sometimes messy — and that’s why they work.
@RightThereOrg + @childrensociety show us what happens when orgs stop polishing and start listening.
This makes storytelling memorable.
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3. Authentic Voices Drive Emotion.
🎥 The @childrensociety’s Time for Young People wellbing hub in Newham shows us: real voices, real feelings, real ownership.
No scripts. Just honesty.
That’s trust-building storytelling.
youtube.com/watch?v=D9VlXLvH…
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2. Reframing the Problem. Too often, charities' stories stop at the happy ending.
@RightThereOrg goes deeper, showing us that the real problem isn’t just 'homelessness'.
It’s the absence of belonging, support & someone who gives a damn.
Reframing the issue reframes what matters.
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1. @Jasmine_Bina says great storytelling acts like a mirror — we see ourselves in the story.
@RightThereOrg does this beautifully with “sliding doors” journeys: two paths, one choice — support or no support.
Watch Madeline’s story. You’ll feel it.
youtu.be/jPvZsQgx1qU
Sonnetimpact retweeted
🚨 How charities turn impact into stories you believe in: What can orgs like @RightThereOrg + @childrensociety teach us about using digital storytelling ethically, emotionally, and effectively?
(Inspired by @Jasmine_Bina's strategy lens)...a thread👇
🔗bit.ly/3TJZUxI
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Such good insight from @benswart at @NHSCharities Fundraising for Impact event on “the curse of knowledge” and how it affects the language we use in charity fundraising. More examples = more firepower. #NHSCharityFundraising
Sonnetimpact retweeted
Wow it’s great to be in the room with my people - charity fundraisers - at the @NHSCharities Fundraising for Impact event, speaking on behalf of @sonnetimpact. Can’t wait to share and learn #NHSCharitiesFundraising
So interesting to hear how crucial excellent mental health is to charity fundraising. So many of us in this field have experienced nosedives and burnout while doing this important work. Thank you for highlighting @WeRevolutionise @RevolutioniseWe #NHSCharityFundraising
Join @KZHopToIt and @Clifford_Jim today at 12pm for a @firetail lunchtime webinar on Innovation Funds to learn how this can transform your charitable impact. Link below. linkedin.com/posts/sonnet-ad…
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A reminder of where you can read our 'Reaching my potential' report, commissioned from @sonnetimpact, which used mixed methods to track the impact to learners and society when children and young people with SEND have their needs met effectively.
nasschools.org.uk/reaching-m…
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Last year, we commissioned @sonnetimpact to research the value of SEND provision. A key finding was that addressing mental health needs in special schools can make the difference between accessing education and being out of school.
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🔗nasschools.org.uk/reaching-m…
Our very own @EmilyH_Impact shares findings in @NurseinPractice from ground-breaking research commissioned by @NHSEngland into the role and value of nurses in general practice in England. Read more here: bit.ly/3Tciq1U #nursing #GP #healthcare
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Today marks six months since our 200-year anniversary began 💛🎈 We have a lot of great work to celebrate, but a lot still to do.
Visit RightThere.org to find out how you can help us continue our life-changing work; preventing homelessness, one person at a time.
