Replace (not provided) in Google Analytics with organic keywords that lead to engagement, transactions and revenue.
Berlin, Germany
Joined April 2017
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Keyword Hero retweeted
One of the most important aspects of ranking your website is ensuring that you are accurately addressing search intent.
#SEO
Thread 馃У
Keyword Hero retweeted
Do press release links work for Google SEO? Good question.
They do depending on their actual domain authority etc. but Google can detect most duplicates probably so don't rely on them for "link building".
Make sure the press release leads to actual links from publishers.
Tad
Keyword Hero retweeted
SEO Twitter needs two daily kindness reminders today.
Seriously people, just be kind.
Keyword Hero retweeted
馃摚 Content made to capture visitors from organic search doesn鈥檛 have to be boring.
Keyword Hero retweeted
Everyone in SEO is obsessed with volume.
Relevancy makes all the difference.
I'd rather have 10 visitors that convert every month than 1000 visitors with 0 conversions.
Keyword Hero retweeted
Creating the same boring content doesn't help your brand.
You could take what your competitors are doing and improve it.
It works wonders in non-saturated markets where you can easily outclass them.
Keyword Hero retweeted
Some legit #SEO #techniques that have been officially "deprecated" over the recent years by #Google:
- reciprocal links
- Web directories
- blog commenting
- widgets
- buying authority domains
- guest posts
- infographics
- keyword focused content
Do you remember more?
Tad 馃槮
Keyword Hero retweeted
If your SEO strategy is international, it's crucial that you understand and appreciate cultures wherever you go. Don't make assumptions (based on stereotypes) or simply translate your message. Build relationships/form partnerships with people/companies in those cultures! #vcbuzz
A4. 4/4 Local knowledge. Specifically in-country experts. Having a solid tech structure, approach to schema, EAT etc. etc all good. But you still need in-country expertise for content development and Digi PR. You can't make those relationships overnight. #vcbuzz
Keyword Hero retweeted
IMHO we have lots of experts on technical #SEO by now.
Yet I still see people making the same mistakes as decades ago when it comes to social and content SEO.
- Spamming instead of outreach.
- Being afraid to link out.
- Adding "SEO content" fluff in the footer.
Enough!
Tad
Keyword Hero retweeted
Tools to test website performance:
1/ GTmetrix
2/ WebPageTest
3/ Yellow Lab Tools
4/ Pingdom Speed Test
5/ Google PageSpeed Insights
Keyword Hero retweeted
4 traits every high-ranking "Your Money or Your Life" site has in common:
-Linked to as a first-hand source by other authority sites
-Transparency about their business model & content standards
-Qualified experts writing/reviewing the content
-Verifiable social proof
Keyword Hero retweeted
You never know SEO for good. It's always changing and it has manifold specializations.
That's why some people only focus on technical SEO and others on content SEO or social SEO. It's just too much to learn in total.
Keep your beginner's mind and never stop being curious. Tad
Keyword Hero retweeted
Sure, Google, only show me 25% of the terms that led to leads. That's cool. So what do you want me to say when my client asks "what search terms led to our leads?"
Keyword Hero retweeted
"not provided" is the worst thing that has happened in the SEO/marketing space in last 15 years.
Just started using @keyword_hero last week & I couldn't be happier! I have keyword data back in GA.
It uses GSC data to put keywords back in GA in place of (not provided).
Keyword Hero retweeted
...Who鈥檚 got the time to constantly check the million metrics and report combinations out there to find that little nugget of gold in the haystack?
Especially for #shopify brands with no dedicated #datascience teams.