Former marketing exec in grad school to become a therapist. New mom. Occasional writer. My dog's backup dancer.
Oceanside, CA
Joined September 2015
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Liz (Welsh) Beechinor ๐
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BROWN: President Welshโs leadership made Texas A&M athletics a destination kbtx.com/2025/09/19/brown-prโฆ
Liz (Welsh) Beechinor ๐
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Not to be dramatic but when I accidentally save a file twice and it adds that (1) at the end, it is the worst moment of my life
Liz (Welsh) Beechinor ๐
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From left to right:
VP Product Marketing
Director of Enterprise Sales
Director of Demand Gen
VP Brand & Corporate Comms
Steve, weโre not sure what he does but heโs been here since day one
Head of Digital
Liz (Welsh) Beechinor ๐
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Please donโt start any texts, Slacks, emails, messages or conversations of any kind without a greeting first.
The simple art of saying โGood morningโ, โHello, how are you?โ, โI wanted to check on you todayโ, etc. might go a long way in positively impacting someoneโs day.
Liz (Welsh) Beechinor ๐
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Friendly reminder that if a potential client describes a project as "easy" or "quick" it's probably going to be the exact opposite of that. ๐๐ป
Liz (Welsh) Beechinor ๐
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For every 10 likes this gets, I will ask ChatGPT to make this goose a little sillier.
Liz (Welsh) Beechinor ๐
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People who didnโt grow up in a colonial New England state, where did you even go for your 3rd grade field trip? How did you even learn to churn butter?
Liz (Welsh) Beechinor ๐
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Client: "Just make the content super conversational and approachable. You know, like you're talking to a friend."
Me: "That's perfect because I'm always talking to my friends about "what is a Gantt chart," "best Gantt chart software 2023," and "free Gantt chart software."
Liz (Welsh) Beechinor ๐
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Every brand should buy their social media manager an iPhone 15 Pro Max. Period. It's the single most important content creation tool out there.
Liz (Welsh) Beechinor ๐
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The most successful beauty product of the past few years isnโt a cream, fragrance, or powder โ Itโs a filtered shower head.
And itโs all thanks to a genius lead generation tactic.
This is the story of how Jolie went from 0 to 8 figures in revenue with a single landing page ๐งต
Liz (Welsh) Beechinor ๐
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I keep hearing "GenZ craves AUTHENTICITY" like it's some stunning new revelation and like they didn't also say that about Millennials and GenX before them.
The desire for authenticity isn't a generational thing--it's a human one.
Liz (Welsh) Beechinor ๐
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What makes great writing? To me, rhythm rises to the top. Great writing has momentum, it has bounce, it propels you along. Itโs like jumping gently from one trampoline to another, never slamming into hard ground. And by the end, you feel better for having read it.
Liz (Welsh) Beechinor ๐
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"Youโve already made those who love you proud, and now itโs time for the much tougher task of living up to your own expectations. Tomorrow the adventure begins, go make yourself proud and Gig 'em!"
- Interim president Mark A Welsh III
ALT Interim President Mark A. Welsh III at the Graduation podium
Liz (Welsh) Beechinor ๐
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I hear so many leaders say "but we don't have budget for that"
But creating culture doesn't require big budgets.
Does a parent have a sick kid at home?
Offer to move the meeting.
Someone had surgery?
Send an uber eats gift card.
Team member accomplishes a milestone?
Make a zoom background of it and surprise them at a meeting.
Culture means treating your employees as humans not robots.
And that doesn't require a budget.
