@MarTechExec

VP of Growth at Transmit Security. Growth marketing is both art and science. Don't let anyone tell you otherwise. :)

 Austin, TX
transmitsecurity.com
Joined July 2016
  • Tweets15K
  • Following28.6K
  • Followers34K
6.5KMedia
MarTechExec retweeted
Tanium@Tanium22 Feb 2021
"Why do you spell HappYness with a Y?" Because it is your responsibility to create happiness for yourself. You. - Chris Gardner #PursuitofHappyness So inspiring to have @CEOofHappYness at our company kickoff! #TKO2021
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#SpoilerAlert: If you haven’t watched the #GameofThrones finale, this article isn't for you. Using a great analogy, read all about the future of marketing: bit.ly/2I6WCiX via @cmswire #B2B #b2bmarketing #valasys #GOTfinal #martech

What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution

Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.

cmswire.com
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Great article from MarketingCharts.com! marketingcharts.com/customer… #marketingcharts.com
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Debunking The Myths And Reality Of Artificial Intelligence forbes.com/sites/cognitivewo… #AI #machinelearning #NeuralNetworks #DigitalTransformation
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MarTechExec retweeted
Tom Treanor@RtMixMktg23 May 2019
For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes blog.treasuredata.com/blog/2… via @TreasureData #marketing
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MarTechExec retweeted
Tom Treanor@RtMixMktg29 May 2019
Is Your Martech Vendor Serving You Unpalatable Alphabet Soup? @MarketingProfs marketingprofs.com/articles/… #martech #cdp

Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

Marketers are drowning in martech alphabet soup--that haphazard collection of acronyms (and initialisms) that vendors have created to market their products. Avoid the hassle. Here's how.

marketingprofs.com
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MarTechExec retweeted
Ryan O. Emge@ryanoemge3 Jun 2019
How AI Based Email Marketing Can Increase ROI: Expert Perspectives dlvr.it/R5x6FN #Martech #B2B
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Do’s and Don’ts For Personalized Marketing | #B2BMarketing Blog webbiquity.com/personalized-… #personalization #digitalmarketing #CX
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"CMOs should take the necessary steps to tell creatives why data matters to their work and launch an internal dialogue to address concerns, criticisms and gaps in understanding. " - @diamandakis in @MediaPost ow.ly/Qc8250u6TXh #CMO #MarTech
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Influencer Marketing Council Releases Guidelines To Combat Influencer Fraud alistdaily.com/lifestyle/imc…

Influencer Marketing Council Releases Guidelines To Combat Influencer Fraud

As part of its efforts to minimize influencer fraud, the Influencer Marketing Council (IMC) released “Fraud Best Practices and Guidelines,” marking the first major initiative to define influencer...

alistdaily.com
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Financial Marketing 2020: "Show Me the Money" bit.ly/2UaW4Bj #banking #fintech #finserv #martech #AI #bigdata @FinancialBrand @DeepLearn007 @BrettKing @leimer @SpirosMargaris @MikeQuindazzi @psb_dc @ipfconline1 @Visible_Banking @MarTechExec @salesforce @rshevlin
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Five Tips For Crossing The First Of Many #DigitalTransformation Finish Lines forbes.com/sites/forbestechc… #leadership
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MarTechExec retweeted
Jason Whyte@jason_whyte8 Mar 2019
Opinion: The coming clash of the #martech titans bit.ly/2EzlnCA
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What’s Changed in #SocialMedia? [@evankirstel] MT #digital #mobile #marketing #smm @Fisher85M #socialmediamarketing #cmo #cdo #martech
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A 40-minute video on 3 big trends shaping the future of martech chiefmartec.com/2019/03/40-m… #MarTech
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MarTechExec retweeted
Kirk Borne
@KirkDBorne8 Mar 2019
Customer Experience — It’s Not Rocket Science. It’s More Complicated. etouchpoint.com/customer-exp… by @LitmusWorld @eTouchPoint #BigData #DataScience #AI #MachineLearning #JourneyAnalytics #CustomerJourney #BehaviorAnalytics #Personalization #DesignThinking #Nudge #CMO #Martech #CX
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MarTechExec retweeted
Kirk Borne
@KirkDBorne3 Mar 2019
Focus on the human experience—this is the Age of Experience: datamakespossible.westerndig… #BigData #DataScience #CX #UX #Empathy #MarTech #RecSys #Personalization #DataMakesPossible — The best of #AI combines #DesignThinking and #MachineLearning: bit.ly/2wxag8L by @schmarzo
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Why Marketers Everywhere are Talking About Marketing App Stacks featuring insights from @GetApp's report: 11 must-have technologies to build your #MarTech stack via @AskJamieTurner bit.ly/2H8Uj0R
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Martech and mindfulness chiefmartec.com/2019/01/mart… — not as strange of bedfellows as it might sound at first #MarTech
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3C’s for leading & learning on #socialmedia 👍 #SMM #influencers #contentmarketing #fintech #DigitalTransformation HT @tnvora Cc @MarshaCollier @Tiffani_Bova @JimMarous @SpirosMargaris @psb_dc @jblefevre60 @chboursin @JolaBurnett @sallyeaves @RebekahRadice @MHiesboeck
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