Result-driven digital marketing, powered by artificial intelligence and machine learning
Portland, OR
Joined May 2017
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Text Mining and Mktg retweeted
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
Text Mining and Mktg retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
Text Mining and Mktg retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Text Mining and Mktg retweeted
The findings have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content. doi.org/10.1016/j.jbusres.20…
Text Mining and Mktg retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
Text Mining and Mktg retweeted
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
Text Mining and Mktg retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
Text Mining and Mktg retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
Text Mining and Mktg retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Text Mining and Mktg retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
Text Mining and Mktg retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Text Mining and Mktg retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Text Mining and Mktg retweeted
What's new at 01001001 01000010 01001101? Meet @BillHiggins, a Distinguished Engineer working to demystify code and create scalable #AI solutions with Watson. ibm.co/2VXLEFy
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Text Mining and Mktg retweeted
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
Text Mining and Mktg retweeted
Singular value decomposition: scipy.linalg.svd glowingpython.blogspot.com/2…
Text Mining and Mktg retweeted
Will China become the center of gravity for new #automotive technologies? Here's what we think: deloi.tt/2y8OBbn
#AutonomousVehicles
Text Mining and Mktg retweeted
Brand trust is becoming more important for #AutonomousVehicles this year. Know more: deloi.tt/2t53ZA2
Text Mining and Mktg retweeted
#Insurers should aim at creating compelling value-propositions, not just products. Learn how. deloi.tt/2kS3t4w
Text Mining and Mktg retweeted
In his latest article, @CraigWigginton explores ways in which the last mile of #5G offerings to businesses & consumers can be monetized. deloi.tt/2xULa87