Digital advertising research with Big Data and Artificial Intelligence
New Orleans, LA
Joined May 2017
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Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: sciencedirect.com/science/ar…
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Data Analytics retweeted
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
Data Analytics retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
Data Analytics retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Data Analytics retweeted
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
Data Analytics retweeted
To handle the unstructured #bigdata in the same way as structured data, data has to be transformed, which can be extremely time-consuming.
Data Analytics retweeted
Trying to manage the increasing diversity of data while staying competitive? See what a #HybridDataManagement platform offering a powerful and flexible data foundation and a lower cost of deployment can do for your organization: ibm.co/2IsQR1H
Data Analytics retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Data Analytics retweeted
Significant task-time and cost savings, improved ROI and more - a commissioned @forrester study shows how the IBM Automation Platform for Digital Business drove quantifiable business benefits for a banking customer. Learn more here: ibm.co/2Irg10J #automation #FinSvcs
Data Analytics retweeted
Three key strategies to employ #AI where it’s most effective and when it can help solve talent shortages in your company - read more via @Entrepreneur: ibm.co/2Ly0IFJ
Data Analytics retweeted
Why are skilled workers spending valuable time doing routine work when #automation could help increase #productivity? ibm.co/2LxKBrC
Data Analytics retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
Data Analytics retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Data Analytics retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Data Analytics retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
Data Analytics retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
Data Analytics retweeted
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
Data Analytics retweeted
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…