Max Bates (@MaxBatess) header
Max Bates (@MaxBatess) profile picture

Founder of Halyard Group The Bahamas | Canada

Joined January 2023
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A couple things to keep in mind before you look to outsource sales 1. Are you looking for DFY sales or DFY sales ops Are they just sourcing + training reps or are they taking full operational + revenue ownership 2. How involved will they be on the client acq side They don’t need to run all your ads and build all your funnels, but how involved and invested will they be with marketing 3. What does their integration process look like stepping into your business Are they auditing your data, process, and systems at all or are they just taking over where you left off 4. How are they going to be reporting to you Are they making sure data stays clean and giving you full transparency and viability into what’s happening
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After being Head of Sales for a recruiting company Managing multiple sales teams Running my own sales agency… I’ve hired 100s of sales reps over the last couple years I made a full breakdown of best practices when hiring reps Comment “SETTER” and I’ll send it over (Must be following so I can DM you)
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Something I don’t hear people talk about much, but imo super important The funnel you run heavily relies on the skill of your sales team (Don’t try to run super cold funnels if you have a team of cashiers used to organic, warm lay ups)
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Stop hiring sales reps UNTIL you have a proven, documented process you can plug them into Too many founders are told they need to hire sales people But they’re not told to create a transferable process that allows them to do so successfully Document 👉 Demonstrate 👉Duplicate
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A lesson that took me way too long to learn: Your hiring funnel needs to be treated the same as your acquisition funnel
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Wild to me seeing how much time and money businesses spend optimizing their ads, opt in page, booking page, etc But they don't know (or sometimes even track) their sales metrics Bleeding cash voluntarily
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So many people get stuck in thinking the answer to scaling is just more leads / calls No one wants to solve the hairy problem and build an infrastructure that: - Maximizes how much of their current leadflow they convert - Handles + continues to convert the added volume
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I broke down the exact infrastructure we use to scale our clients without spending an extra dollar on ads Everything is inside one Miro board + an 80 minute walkthrough: 👉 Acquisition systems 👉 Backend engine 👉 Sales team + KPIs 👉 Delivery + retention + upsell systems 👉 Automations, tech, SOPs, hiring… everything A–Z If you want the full infrastructure we plug into our clients’ businesses… Reply “INFRA” and I’ll DM you the full breakdown (must be following so I can send)
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Started on YouTube a month ago 4 videos, 27 subs & under 500 views First call booked said he watched 1 video and was decided on working with me Cracked for 15k @theaymanarab pretty good at this YouTube stuff But this lead had been binging videos and said he’s never seen anyone do what I do and have such dialed systems/processes Mentioned some big names too Good ego stroke, but better reminder to keep my head down and keep building I have no other goals set besides bulldozing everyone else who tries to compete
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The more time goes on, the more I realize that the biggest indicator of how successful you’ll be is simply how stubborn you are It’s really just a game of who can take a worse beating (over and over and over) And be stubborn enough to keep going
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Product > everything Have spent basically every waking hour the last few weeks working on nothing except improving our product and delivery It’s the reason we’re able to 2, 3, 5X a business every single time we step in @DylanOFM 🐐
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For any of my Canadians: Go live somewhere else, trust 🤞
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Luke’s the goat fr man 🙏
Sales & AI Systems = $$$ @MaxBatess has done a serious job of executing from the moment he joined. True killer 🚀
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Almost everyone I was “competing” with when I started this have already started fizzling out (if they haven’t quit entirely) I haven’t just outlasted them, but I am lapping these mfs You’d be stupid to compete w me MJB ON MY GRAVE
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This is the most rewarding part of running my business Making sure my team knows they’re building with me, not for me And that they eat just as much as me (or more) Next few months gonna be scary - nasty squad forming
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When taking advice from anyone: Are they where you want to be? Bonus: Have they been where you are now and gotten to where you want to be? If not, disregard
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Summer so far in the middle of no where south of France Stats: - First ever 6 figure month - First ever chip in birdie - PR wine consumption Can’t complain
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Money Monday Let’s all get a little fkn richer today
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🚨Looking for someone to help me with content / personal brand Been a ghost on socials the last couple months dialed in with clients But I gotta step up the content DM me on IG if you or someone you know can help me with YT, Twitter, LinkedIn, etc
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Paris weekend
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