Melvin

I'm hiring a client relations manager who wants to grow into my right hand / COO for my youtube agency. You start as the link between me and our clients. I train you on everything youtube and business. The pay is already good. Once you step into the right hand role, it gets extremely good. If you want to learn everything and you're hungry to grow, this is a once in a lifetime shot. DM me 👇

update: dip is over. proof that if you build a real brand instead of disposable AI content, the views always come back. just takes some strategy and sometimes a little patience.

these are dips on branded channels still stable, even in one of the most saturated markets on youtube I'll take it

everyone says consistency is the key to growing on youtube. it's not. consistency is required. not the reason you grow. you can post every day for 3 years and stay at 500 subs. one right topic with the right title and thumbnail can hit 1M views tonight.

Working every day on automating my income, so I can tell people work-life balance is the key

Rented a nice villa with @grundstromleo for a few days. The conversations we've been having about youtube the last 48 hours would break most people's brains. Time well spent.

You always hear people talk about the 1-2-3 principle for thumbnails. Maximum three focal points, keep it simple, don't overwhelm people. And yeah, that's true ofcourse. People are scrolling fast and their brain can process maybe three things at once. BUT there's a nuance here and it's important to get this principle. Sometimes you'll see way more than three things in thumbnails, but somehow it still works. Let me explain. Look at the screenshot I attached of Beluga's video "Giving 841,000 people my Netflix password." The thumbnail is pure chaos. Dozens of Netflix profiles all over the screen. By that logic it should be way too busy. But it works. Because every single profile is telling the same story. They're all pointing to one question: how does this mess end? Your brain processes all of it as one thing. Ten elements can count as one focal point if they're all pushing the same narrative. The moment your elements start pulling attention in different directions, you've lost people. So the real rule isn't three objects max. It's three narrative directions max.

Switched up the approach on one of my older branded channels. Working exactly as planned.

Okay guys listen, here's the real reason people click away halfway through your video: there's no open question left. Not because the topic got boring, nope, it's because the script gave them everything and left nothing to wait for. This applies to every format. Documentaries, compilations, ranking vids, all of it. In a documentary the open loop is obvious, you're following a story and keep rehooking them. But in a compilation? The open loop is "what's the next clip going to be, and is it better than the last one?" In a listicle it's "how many are left, and is number one actually worth waiting for?" The format changes, but yeah the principle doesn't. Every section of your video needs to end with a reason to keep watching. This is the Hook-Event-Payoff cycle. You open a loop, build tension, deliver the payoff, and immediately open a new one. Most scripts deliver the payoff and just stop. Nothing left to anticipate. If your retention curve drops right after a big moment in your video, that's exactly why. You answered the question but forgot to open a new one. When reviewing scripts think at every section: what does the viewer still want to know or see right now? If the answer is nothing, then it needs a rewrite.

New branded channel. Took a bit longer than usual to find the right formats, but yeah that's part of it sometimes. Posting the $20k/m screenshot in 2 months. Hold me to it.

$21,655 from one video. And people still think YouTube is “random”.

Back from Cape Town YT Mastermind. Week with solid people does wonders for perspective. Time to lock in again and execute.

1. Time Management into the right things and remove all distractions 2. Consistency - 2-4hrs every single day - no distractions - deep 3. Focus on one thing The big rewards you seek don't come until you devote 90% effort towards whatever it is your doing.

Goodmorning

Most beginners look at a channel that's popping off and think: “Jup I'm gonna copy this” But the problem is... if you're copying a channel, you're already 1–0 behind. Better: Transfer the format to a niche where no one’s done it yet, but where the audience clearly wants it (data is everything). Or: Find an outlier and gather enough proof that the concept works consistently. Then be the first one who builds a channel around it.

One of my channel’s results over the past few months. Thats why I love building branded channels. Way more stable than all the spam & news stuff.

Always remember: You’re not making videos for the algorithm.... you’re making them for your audience.

Don’t pick a Youtube niche just because it’s “profitable” or trending. Pick one where: ✅ The audience is underserved ✅ You can improve what’s out there ✅ The format is scalable ✅ You have at least 20+ banger video ideas