Mike Cadoux

“Create a level of adrenaline akin to getting hit in the face with a puck.” That was the one-sentence brief @warnerbros gave us at @M7_Innovations to fuel excitement and drive tune-in to the Stanley Cup Playoffs on TNT. We knew we had to hit the ice hard and fast with an all-star squad if we wanted to ‘light the lamp.’ (I speak hockey now) We put together a multifaceted, immersive campaign to catalyze excitement and let fans… ⚡️️Teleport through a TNT portal onto center ice in the middle of the action 🎨 (Virtually) paint their faces and rep their team on the Jumbotron 🧔‍♂️Grow a hyper-realistic playoff beard in seconds with NHL easter eggs All technology powered by the inimitable @QReal3D This 60 second sizzle reel from @Diagonal_Media shows the fun, hard-hitting* results from this campaign with a full stat sheet. *Disclaimer: Nobody was actually hit in the face with a hockey puck

👟📷 Try on the latest @adidas sneakers virtually with QReal's AR lens on Snapchat! Experience cutting-edge tech and style at your fingertips. #AdidasAR #SneakerTech $VRAR qreal.io/work/adidas-sneaker…

🌟 Experience @ray_ban & @Meta smart glasses via QReal’s #AR lens on @Snapchat! Try on smart eyewear and learn about the advanced features seamlessly. #RayBanMeta #TechTrends $VRAR 🔗 qreal.io/work/ray-ban-meta-s… 🔗

This week on an adrenaline-filled Innovation Brief: ❌ #Google's AI Overviews are an internet meme 🤖@elonmusk's xAI secures $6B to challenge OpenAI 🏒 Warner boosts the @NHL playoffs with AR

It's truly a pleasure to be able to work with @mattmaher14 and #M7Innovations. They are the best partners and delightful humans.

In my opinion, this is the future of spatial shopping. I’ve seen many Apple Vision Pro demos on X showcasing basic 3D models on a website, allowing users to sit back and manipulate these objects like they're in Minority Report. It’s very cool and novel when you do it for the first few times, but the marketing side of my mind says - is that really going to move the needle in sales? 👀These are shiny ‘awareness’ tactics disguising themselves as “consideration’ that will push consumers down the purchasing funnel. But, consideration is actually a ‘lean in’ moment, not a passive pinch-and-turn. Enter this demo we’ve been building alongside @QReal3D - the 3D spatial specialists. We turn 3D model viewing into an active experience - get up, walk around, see how the item (@RIMOWA backpack) looks in its native size - in contextual environments, from every angle - even small details like how the straps fall over your shoulders. Our next iteration will focus on animations, unzipping, informational overlays - the goal is to mirror the experience of having the actual product right in front of you - letting you test, evaluate, and make a fully informed decision. The end goal would increase demand while decreasing returns. @MikeCadoux | @MithruV | @alexarnault | @peiii #AppleVisionPro | #Innovation | #eCom

F1 X Apple Vision Pro looks a pretty awesome combination for the future! 🏎️🏁

@elonmusk I love what you have done for @Tesla and @SpaceX but unfortunately, for me, you have transitioned into GodMode, I will continue to support your hard working engineers on FSDBeta, but I can't watch and listen to what you seem to feel is your responsibility to influence. I agree with most of what you are aligned with, but unless you are running for office or want to run the world, you need to settle down. Muted

Killabears Kills It With AR arinsider.co/2024/01/24/kill…

👟 Step into the future with @hoka's #AR @Snapchat lens! Try on shoes virtually and share the experience. 🌟 #Hoka #SnapchatLens #AugmentedReality Revolutionizes shopping! 👀💥 $VRAR qreal.io/work/hoka-snapchat-…