Mithru Vigneshwara

In my opinion, this is the future of spatial shopping. I’ve seen many Apple Vision Pro demos on X showcasing basic 3D models on a website, allowing users to sit back and manipulate these objects like they're in Minority Report. It’s very cool and novel when you do it for the first few times, but the marketing side of my mind says - is that really going to move the needle in sales? 👀These are shiny ‘awareness’ tactics disguising themselves as “consideration’ that will push consumers down the purchasing funnel. But, consideration is actually a ‘lean in’ moment, not a passive pinch-and-turn. Enter this demo we’ve been building alongside @QReal3D - the 3D spatial specialists. We turn 3D model viewing into an active experience - get up, walk around, see how the item (@RIMOWA backpack) looks in its native size - in contextual environments, from every angle - even small details like how the straps fall over your shoulders. Our next iteration will focus on animations, unzipping, informational overlays - the goal is to mirror the experience of having the actual product right in front of you - letting you test, evaluate, and make a fully informed decision. The end goal would increase demand while decreasing returns. @MikeCadoux | @MithruV | @alexarnault | @peiii #AppleVisionPro | #Innovation | #eCom