A proud Texan PR by day, book hoarder by night. @TexasTech and @universityleeds alumna. Definitely got hot sauce in my bag. She/her
Austin, TX
Joined August 2010
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🚨Super excited to share this announcement! 🚨
I’m launching a podcast!! It’s called Shelf Life and will be all about the wonderful world of books. First episode available to download next week. More info here: instagram.com/p/BoeJCqOiBDxl…
Nicole Houston retweeted
If you're scrambling to catch up on federal AI policy news today, welcome! That's what I report on every day. Other great follows: @Dareasmunhoz, @m_ccuri, @ashleyrgold, @BrendanBordelon, @__gabbymiller, @vronirwin, @viaCristiano, @AmrithRamkumar & many more
Nicole Houston retweeted
Hate 'em or love 'em, the Red Raiders are the talk of the college football world 🏈
Don't miss The Program: Texas Tech on September 4, streaming exclusively on Paramount+
Nicole Houston retweeted
The No. 1 live mascot in the country.
Congrats to the iconic @ttu_maskedrider on the recognition by the USA Today Sports' Reader's Choice Awards!
Nicole Houston retweeted
Some exciting news here @FortuneMagazine. We're stoked to be welcoming @EmilyForlini as a new senior reporter covering AI. talkingbiznews.com/media-new…
Congrats @JenRisi on this well-deserved milestone and moment! 🍾
This month we celebrate seven years of incredible clients, meaningful partnerships, standout results and an amazing team that's made it all possible. Here's to everything we've built - and everything still to come. #SwayEffectTurnsSeven
Nicole Houston retweeted
This month, we celebrate the LGBTQ+ community and the authenticity, creativity, and perspectives that make our workplaces and communities stronger.
#HappyPrideMonth 🌈
Nicole Houston retweeted
The @washingtonpost is posting a bunch of jobs. I know, it seems counterintuitive but this remains a killer newsroom (even with the drama). List of gigs to follow:
1. Graphics Assignment Editor.
washpost.wd5.myworkdayjobs.c…
Nicole Houston retweeted
The countdown to @Cannes_Lions is on.
Our Founder @JenRisi and VP @megtrivelli will be on the ground supporting a mix of brands including @4as, @UnderstoodOrg, @TheStanley1913 and @WorldBizChicago.
If you’ll be there, let’s connect.
#SwayEffectCannes #CannesLions2026
Nicole Houston retweeted
Bang!!!!! Now let’s go get another! @TexasTechSB
Nicole Houston retweeted
Big news for @collibra: Today, they officially launched the AI Command Center, the industry’s first unified control plane for agentic #AI. This is what the industry has been waiting for to safely scale autonomous agents. #TSEclientwork
Full article below👇:
Collibra’s new AI Command Center promises to combat agentic hallucinations ift.tt/H1Q8IZe
Nicole Houston retweeted
Thank you for standing by me and showing me so much love and support over the past year. I’ve still got some healing to do, but I am on my way! See you soon. 💖 🦋
Nicole Houston retweeted
Meet our new Account Supervisor, Keagan Smith! Keagan joins us with years of solid experience working with brands across the consumer, entertainment, and lifestyle sectors.
Welcome, Keagan!
#TheSwayEffectTeam
#TheSwayEffect
Nicole Houston retweeted
What’s in a name? Everything.
Our Founder and President @JenRisi weighs in on @CampaignLiveUS’s ‘Question of the Week’, sharing how she landed on The Sway Effect - a name rooted in the power of swaying opinion and driving real change.
Read more👇:
campaignlive.com/article/que…
Nicole Houston retweeted
I’m thrilled to announce The Most Interesting Thing in AI is back for another season. This moment in AI is the most exciting, as well as unsettling, that I’ve lived through. It has spurred lots of questions about where we are heading—and I’ve got an incredible list of guests to help me work through them.
Episode one drops next Wednesday. We’ve officially made the switch to video; I hope you’ll subscribe and watch on YouTube: youtube.com/@NicholasThompso…
Produced by @atlanticrethink, The Atlantic's creative marketing studio, in collaboration with @PwC.
Nicole Houston retweeted
So proud of @SwayEffect team! 🩷
Proud to be named to @Provoke_News 100 Best U.S Agencies!
Grateful for our amazing clients, network, and team driving the work each and every day. 🎉 #SwayEffect
provokemedia.com/latest/arti…
When you are at the live talk where the incredible Neil deGrasse Tyson and a volunteer posted this while on stage. Amazing.
