Strategy & Branding - Tweets are my own https://teapawt.net/t.co/lT6OpcO4iR co-op
Joined March 2011
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Norbert Mirani retweeted
Only in the Netherlands would you see someone kitesurfing through a sea of tulips. 🏄♂️🌷✨
Norbert Mirani retweeted
I met @lang_lang in Paris 🤯🎹
Today I was playing piano at Gate de Lyon when something incredible happened...
Thank you @SteinwayAndSons for allowing us to play piano in the best condition on your amazing two upright pianos!
Norbert Mirani retweeted
Leonardo da Vinci invented the self supporting bridge between 1485-1487
This is how it works
Norbert Mirani retweeted
In 1959, Volkswagen Beetle cars offered a coffee maker as an optional extra.
Norbert Mirani retweeted
Fiverr
Principle: The Handbrake Turn. Use the headline to capture their attention... And the small print to take a handbrake turn.
Norbert Mirani retweeted
Leonardo da Vinci invented the self supporting bridge between 1485-1487
This is how it works
Norbert Mirani retweeted
Leng Jun's 2004 oil painting is considered by many experts to be 'the painting that surpassed the Mona Lisa' and one of the most hyperrealistic works ever created!
Norbert Mirani retweeted
Here are some concept ads we worked on for Kleenex.
Which company should we do next?
Norbert Mirani retweeted
For those who have been wondering what my forthcoming book The Transformation Economy: Guiding Customers to Achieve Their Aspirations is all about, this week on Substack I provide a summary of every chapter, laying out the whole story:
transformationsbook.substack…
Norbert Mirani retweeted
Big budgets don’t guarantee success. Creativity does.
In 1984, Jay Conrad Levinson taught small brands to think big with "guerrilla marketing."
Here’s how he transformed marketing forever:
Norbert Mirani retweeted
Interview: hoe de #ModTheVeg-campagne van Knorr van een saaie snijboon een supercharger maakt marketingfacts.nl/berichten/… door @nannykuilboer
Norbert Mirani retweeted
The danger of asking people what they want:
What we want to do before a choice and what we want to do at the actual moment of decision are different things
Beforehand we're influenced by what we *should* do but when it comes to the actual moment we often behave in the way we *want*
The danger with surveys is they're questioning people before the moment of truth
From the excellent Everybody Lies by @SethS_D
Norbert Mirani retweeted
OpenAI and Anthropic revenue growth compared to other $100B revenue tech companies
Norbert Mirani retweeted
There’s a subtle effect of being on TV – via the Google auctions – that most people don’t know about.
It’s no secret that pound for pound TV often comes up in econometrics as one of the best channels for delivering visits to your site and converting them at scale.
ALT Chart showing TV campaigns don't just drive visits and conversions, they also impact brand search term auctions (% uplift vs control)