APAC Commercialization Lead @ Google, ex @MobiKwik. Helping @Amritaasha build https://xitter.cf/t.co/7tAppbzmKt Building the future of oral care @ClockworkOral
Gurgaon, India
Joined May 2009
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I recently was walking around in a mall in sector 65 and saw a cafe #sorrysugar that sells coffee with a huge photo of a girl showing the finger and easily visible from the outside.. My 4 year old asked what is that. I didn’t say anything.
And someone told me this brand is recently funded.
Our society is collapsing.
@DC_Gurugram who is giving approval for such stuff?
Bought my son a Chromebook and hit something odd.
There are a hundred apps that teach a kid to type. There is basically nothing that teaches a kid to use a trackpad — the thing they have to get right before anything else works.
So I built one. Free, no ads, no sign-up.
stonebystone.app
Sources, so nobody has to take my word for it:
- Dental fluorosis in rural Karnataka children (2023): Front. Public Health 10.3389/fpubh.2023.1110777
- 18-month hydroxyapatite vs fluoride RCT (2023): Front. Public Health 10.3389/fpubh.2023.1199728
- Hydroxyapatite approval history: Sangi Co. corporate milestones
- NPPCF, Ministry of Health & Family Welfare, Govt. of India
I sell a fluoride-free toothpaste.
So let me say the thing my own marketing team hates:
Fluoride works. The evidence is overwhelming and it isn't close.
The interesting question in India isn't whether fluoride works. It's how much of it you're already drinking.
So here is what I'd like this category in India to agree to. We'll go first:
1. State the actual hydroxyapatite source and shape of the particles.
That's the whole ask.
If you live where the groundwater is high in fluoride, and you have small children who swallow toothpaste, you deserve an option — and you deserve to know exactly what is in it.
That is the entire reason @ClockworkOral exists.
Ask me anything below. I'll take the hard ones first.
. @cars24india full scam. They make you pay for ad and listing and then give you a low offer. And then put blame on the user for not accepting the low offer.
At the time on inspection would show you atleast 50-80% more.
@vikramchopra your team can do better here sir.
