Still processing the fact that @GetTinyHealth made it on the @colbertlateshow. 🤯

Yesterday, @WSJ featured @GetTinyHealth in a piece on the rise of baby microbiome testing, alongside our friends @BeginHealth and @MadelineZephyr. The headline: “𝗕𝗮𝗯𝗶𝗲𝘀’ 𝗚𝘂𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗣𝗮𝗿𝗲𝗻𝘁𝘀 – 𝗮𝗻𝗱 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀.” Yes, we absolutely are obsessed – as founders building in this space and as parents thinking deeply about the world our children are growing up in. Because nearly 1 in 2 children in the U.S. now has a chronic condition, per the CDC. Somehow, this has been framed as the status quo. It’s insane. We cannot accept this. Eczema. Food allergies. Asthma. Autoimmune disease. If the immune system is trained in the first 1,000 days of life — and the microbiome plays a central role in that training — why wouldn’t we prioritize getting that foundation right? The article opens with Brittany and her son Leo, who was struggling with constipation, fussiness, and poor weight gain early on. Like many parents, she wasn’t looking for a trend. She was looking for answers. As part of their Tiny Health journey, recommendations included outdoor play, pet exposure, and increasing microbial diversity. That’s not trend-driven advice. It’s grounded in decades of immunology research. In the first year of life, babies exposed to farms, animals, and pets develop higher levels of beneficial microbes like 𝘉𝘪𝘧𝘪𝘥𝘰𝘣𝘢𝘤𝘵𝘦𝘳𝘪𝘶𝘮 and 𝘈𝘬𝘬𝘦𝘳𝘮𝘢𝘯𝘴𝘪𝘢 – along with lower rates of allergic disease. Rigor matters in emerging science. At Tiny Health, we ground our recommendations in evidence-based interventions supported by decades of microbiome research. Last fall, we published a randomized controlled trial showing these interventions can reduce the odds of developing atopic conditions by 𝟴𝟯%. (Study linked in the comments.) And what we hear from families isn’t hype – it’s relief. Relief as constipation improves, eczema clears, sleep deepens, and resilience builds. Small shifts that make a profound difference in daily life and long-term health. For families navigating persistent chronic health issues, those shifts aren’t small. They can be life-changing especially when they happen early. Prevention can look unconventional… right up until it becomes standard of care. And we’re here to support families with science, data, and care every step of the way. Read the Wall Street Journal story here – wsj.com/health/wellness/pare…