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It is with unimaginable sadness that Sheriff Leon Lott announces the death of Deputy Jacob Eric Salrin from a fatal vehicle collision while on duty. Deputy Salrin’s end of watch was September 29, 2023. He was 23 years old.
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NEWS RELEASE: South Carolina prepares, all eyes on Tropical Storm #Idalia:
scemd.org/news/south-carolin… #scwx #HurricanePrep #Sctweets
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🌀 With potential impacts from #Idalia this week, South Carolinians should take the time to prepare their homes.
Visit hurricane.sc for more tips on preparing ahead of #Idalia
ALT A colorful background with text that reads, if you can pick it up, put it up! Trim trees around your house. Bring loose outdoor items indoors. Clear gutters and drains. Stay up to date on the weather forecast.
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Hey #BentleyGirl, the #bentley has nothing on our Ford Police Interceptors. Drive one when you get hired at the York County Sheriff’s Office. yorkcountysheriff.com #YCSONews #LESM #CopHumor #PoliceCar #SheriffDeputy
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This week on the PIO Podcast we have Austin McDaniels, Director of Communication for the Alaska Department of Public Safety. Austin's episode airs on Wednesday. @akstatetropper #PIOlife @NIOA #CrisisCommunications
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A city in the same county isn’t the same as THAT city announcing.
Let’s just all tap the brakes and extend the courtesy to the grieving agency the right to break its own news in the manner and timeline its leadership sees fit.
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Your company’s social media channels are the fastest, most frictionless way to get information and updates to your audiences and they don’t rely on traditional gatekeepers (media). Get leadership to sign off on the swift, consistent and transparent use of these channels.
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Once upon a time, the most effective communication tool at the outset of a crisis was the news release. Today, it’s a brief video statement from one of the company’s leaders, shared via social media.
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He has a good speaking voice…
but is a spokesperson?
She’s good at making speeches…
but is she a spokesperson?
He’s the project lead…
but is he a spokesperson?
Spokespersons should embody the brand of an org. They should know its culture…embrace the vision of its leader.
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Invite them to see what your agency is doing to keep everyone safe. Like today at our full scale active assailant training. #PIOLife
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Remember you are PUBLIC Information Officers. NOT News Media Information Officers no matter who might think otherwise. The traditional news media is just one instrument in the orchestra of messaging for you to communicate beautifully to your citizens aka. the audience. #PIOLife
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🚨SCAM ALERT 🚨 Once again #scammers are calling people claiming to be with the YCSO telling potential victims they owe money for missing jury duty, warrants, or fines. DON’T fall for these types of #scams. Hang up - ignore it - then call us to report it. #YCSONews #scamalert
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Dear PIO’s who used to be reporters,
-NEVER take off your reporter hat.
-Ask for and review documentation.
-The more eyes on your work, the better.
-Verify info with multiple sources.
-Attribute. Attribute. Attribute.
Wait…this goes for every PIO!!!
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Today we were able to participate in a crisis management exercise along with several other first responders. @LexingtonOne, @CountyLex and @LexingtonPD
Here is a quick inside look of the training! 📽️