
Newsletter advertising, simplified. #Advertisers: scale newsletter ad campaigns #Publishers: fill sponsorship placements & get paid faster.
New York
Joined June 2017
- Tweets1.5K
- Following319
- Followers474
- Likes408
Paved retweeted
Brands, Publishers Double Down On Newsletter Advertising Partnerships, According To Paved
agilebrandguide.com/brands-p…
#marketing #martech #marketingAI
Paved retweeted
I used to waste hours chasing newsletter sponsors.
In this week's NTSOT I shared how @PavedEmail connects brands with targeted newsletters and automates contracts, analytics, and payments.
No more spreadsheets. Would this free up your time?
Paved retweeted
We're back for the 2nd Newsletter Conference! We'll be live tweeting today! Follow along and say hello if you're here!
Paved retweeted
We started Jolt Media just over a year ago - we have daily newsletters in HR, Retail, Hospitality, Marketing and more.
And, according to @PavedEmail, we have the most popular newsletter in HR on their platform
More to come 🚀
Paved retweeted
💰 72% of newsletters prefer sponsorships/ads for monetization, while only 2% are fully paid. How does your monetization strategy stack up?
Paved retweeted
Smart Pricing for Your Newsletter Sponsorships
1. Attract 7x More Sponsors
Smart Pricing is a game-changer for newsletter publishers. Newsletters that use this feature are 7x more likely to secure sponsorships. By dynamically adjusting ad rates based on timing and demand, Smart Pricing ensures your ad space remains competitive, even during slower periods. It’s an easy way to keep your sponsorship calendar full and your revenue flowing.
2. Maximize Revenue Without Sacrificing Standards
With Smart Pricing, you never have to worry about devaluing your newsletter. The feature automatically adjusts rates for unsold sponsorship slots while respecting your set minimum price. This flexibility increases your chances of filling those last-minute gaps while ensuring you maintain your pricing standards. It’s the perfect balance of competitiveness and control, giving you the upper hand in the sponsorship marketplace.
3. Activate in Just a Few Clicks
Turning on Smart Pricing is fast and simple. From your Paved profile, navigate to the pricing settings, set your minimum and maximum rates, and toggle the feature on. That’s it! You’ll immediately unlock the benefits of dynamic pricing and start optimizing your sponsorship deals. It’s never been easier to make your newsletter work smarter, not harder.
buff.ly/3BRdeLq @PavedEmail
Paved retweeted
Why Popup Newsletters Are a Game-Changer for Content Creators
Popup newsletters are quickly gaining popularity, offering a fresh take on traditional, ongoing email subscriptions. These short-term, high-impact email series deliver exclusive content in a limited format. Here are the top reasons why popup newsletters are becoming a must-try for creators:
1. Exclusivity
Popup newsletters create a sense of exclusivity by offering readers limited-time content that isn’t available through ongoing subscriptions. Much like a hit TV series with a set number of episodes, these emails give subscribers access to curated, high-quality material without a long-term commitment.
2. Less Commitment for Creators
Creators can enjoy the benefits of creating an email series without the ongoing pressure of maintaining a continuous publication schedule. With a defined start and end, popup newsletters allow creators to focus on producing high-quality content within a set timeframe, making the process more manageable and less stressful.
3.Higher Engagement
By centering on trending topics and offering limited-run content, popup newsletters can boost audience engagement. Readers are more likely to stay tuned in when they know the series will end, reducing unsubscribe rates and keeping engagement levels high throughout the series' run.
Popup newsletters provide an innovative and effective way to engage audiences while minimizing long-term commitments for both creators and readers.
buff.ly/41Wk7pE @PavedEmail
Paved retweeted
Stop renting your audience. @BusinessBarista of @MorningBrew explains why newsletters are the key to owning your audience and building a valuable asset that stands the test of time.
Paved retweeted
Ad networks like @PavedEmail have existing relationships with thousands of brands that want to buy newsletter sponsorships.
Paved retweeted
I'm very proud to see my Underdog Newsletter featured on @PavedEmail 's "Top Positive Newsletters of 2024"
The world needs more good news!
paved.com/blog/find-newslett…
Paved retweeted
The feels... ☺️
It's short-lived, though...
I usually finish my newsletter 5 minutes before it's due. 😂
Paved retweeted
Writers --blog, newsletter-- you don't have to be a salesperson to make money with ads. Try sales as a service @DanBarry27 or an ad network like @PavedEmail @ConvertKit
Paved retweeted
Ad networks like @PavedEmail have existing relationships with thousands of brands that want to buy newsletter sponsorships.
Paved retweeted
The Hustle and Morning Brew built 8 and 9-figure newsletter covering general business news.
You likely can't build a 7-figure one doing it anymore.
It's too saturated.
7 and 8-figure newsletters that follow this model own their niche.
Examples:
Paved retweeted
Very few people start newsletters.
Even fewer remain consistent.
What keeps you going?
Paved retweeted
I feel crazy saying it, but email newsletters are somehow still undervalued.
Morning Brew sold.
The Hustle sold.
Milk Road sold.
300 million Americans subscribe to >1 newsletter.
Advertisers love them because you get an opt-in, focused & loyal audience.
Yet I still find myself explaining to creators & founders how an 8-figure, 80%+ EBITDA margin business is attractive.
Economics of a software business.
Reputation of a newspaper business.
Paved retweeted
Experimenting with paid newsletter ads via @PavedEmail
Paved retweeted
If you have a newsletter with over 5k subs, check out @PavedEmail.
Just had a call with Kelly. And she showed me a really cool and easy-to-use free tool called Booker.
Advertisers now can easily schedule an ad in your newsletter without any friction.
Kind of what @beehiiv does for you but with Paved + Booker you can set whatever price you want.
Commission-free
Paved retweeted
As someone who runs a 90K newsletter, I love waking up to these advertisement notifications. Shoutout and big thanks to @PavedEmail!
























