@Portent

Driving business-changing growth and long-term success for brands since 1995. A @Clearlink digital agency.

 Seattle
portent.com
Joined September 2008
  • Tweets5.2K
  • Following722
  • Followers4.6K
624Media
How to deliver PPC results to executives: Get out of the weeds searchengineland.com/deliver…
2
2
1,791
5 tips for effective PPC bidding on a budget searchengineland.com/ppc-bid…
3
1
7
2,176
With GBP insights, Google Analytics reports, leads, conversions, and more, tracking your local SEO success can be tricky! 📈 That's why, we asked the experts for their take on the metrics that matter. Check out what the pros have to say 🔽 brightlocal.com/learn/how-to…

Metrics that Matter: How to Measure Your Local SEO Success - BrightLocal

GBP insights, website analytics, and conversions; which is the most relevant to report on? Here's what local SEO experts have to say.

brightlocal.com
1
7
2
7
1,786
How to build an E-E-A-T strategy for local SEO via @hhuskins searchengineland.com/local-s…
8
2
16
3,686
You can't change the location of your business, but you can use proximity to your advantage. 📍 To help, @hhuskins has shared the proximity audit, a way to understand proximity to develop more informed marketing strategies. portent.com/blog/seo/how-to-…
2
2
5
"If you have some time to take a breath and look toward the future, you’ll want to use it to prepare your digital analytics practice." 6 Ways to Prepare Your Digital Analytics Setup for 2022 portent.com/blog/analytics/p… /by @mwiegand for @Portent #measure
1
9
2
17
"Micro conversions involve the pre-sale exchange of information with the user, with or without contact information changing hands." What Makes a Good Micro Conversion and Why They’re Important bit.ly/3vRFVk3 /by @mwiegand for @Portent #measure
1
11
1
16
So Facebook being down today inevitably had a lot of folks asking "Hmmm, if FB is down... then why am I seeing traffic from facebook/cpc coming into @googleanalytics?" Well this turned into a fun way of explaining how Last Non-Direct Click in GA works! Saddle up!
3
55
11
209
Portent retweeted
Moz@Moz4 Oct 2021
Competitive research offers many benefits for digital marketers, but it can be tricky. In this blog, @Khellendos shows you how to avoid the pitfalls of competitive #content research ⸺ & prevent turning your brand into a cautionary tale! 👻 mz.cm/3uzCNZp

Avoid the Pitfalls of Competitive Content Research

To prevent turning your brand into a cautionary tale, you need to carefully choose what competitors you research, locate relevant pain points, and determine how effective their marketing strategy is.

moz.com
10
4
10
Join us on 9/14 for our virtual event with Evan Hall @websitejanitor, SEO Architect at @Portent. Registration is free! Learn more & reserve your tickets: bit.ly/3tceH68 #SEMpdx #PDXMarketing #SEO #InternalLinks
3
1
5
Getting Started With Google Optimize buff.ly/3sx8n92 From @portent's Katie Spencer
6
9
"CRO strategists need a way to see whether our recommendations will positively impact conversions and usability before implementing changes directly on the site." Getting Started With Google Optimize portent.com/blog/cro/getting… /by @Portent #measure
7
1
27
"One external factor that you can get tangible data on and respond to in an agile way is what your competitors are doing." Keeping an Eye on the Competition With Google Data Studio portent.com/blog/analytics/k… /by @mwiegand for @Portent #measure
6
1
21
Internal PageRank Optimization Strategies buff.ly/3x9WruF Priceless stuff from @portent's Evan Hall. Internal authority matters - learn to optimize it.
1
7
12
It's a reel honor to be named @Portent's "Big Fish" for May, repping our Analytics Team. In lieu of the famed, physical trophy, I'm assigned this background for a month. If you're in #marketing & looking to come aboard, we're #hiring for future catches: portent.com/about/careers
1
1
7
Portent retweeted
Semrush
@semrush9 Jan 2021
Check out these two out-of-the-box solutions to integrate Core Web Vitals into your Google Data Studio reports by @Data_Jax via @portent portent.com/blog/analytics/f…
4
10
"Any one of the four features we mentioned is worth the price of admission to GA4, but combine them, and you’ve got something really special for analysts and marketers alike." Four Ways Google Analytics 4 Will Improve Your Data bit.ly/3ooWPSl @mwiegand @Portent #measure
1
9
1
24
Max Trotter, an attendee of our latest virtual #SMX conference had some unique observations of some sessions last week: ow.ly/9v2h50CNh8T via Matt Trotter of @portent
1
3
Portent retweeted
Moz@Moz15 Dec 2020
The only way to know for sure what will work for your business is to test it. 👨🏿‍🔬 @aTimJohnson shows you what & how to test for your industry to maximize your marketing efforts in 2021. 👇 bit.ly/2KtuNGf
4
2
6
Portent retweeted
Databox
@databoxHQ9 Dec 2020
19 LinkedIn Marketing Tactics for Building a Brand @portent's Rosalina Felipe suggests, “Marketers should consistently post on their company’s LinkedIn page." Check other pro tips here hubs.ly/H0yBgr90
1
1
Load more