Positive Mobile is the leading mobile video SSP, whose proprietary technology empowers publishers and engages users with brands in a premium video environment.
NYC/Tel Aviv
Joined May 2016
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Check out our latest blog to learn how to ensure your #mobilevideos are both #userfriendly and #profitable bit.ly/2oXfwgv
.@Talullah of @TeamEpiphany breaks down how to tailor your company's programmatic display strategy over at @thedrum thedrum.com/opinion/2017/09/…
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Weekend reading:the latest @IAB #DigitalVideoAdvertising guide is our essential cheat sheet to what's new in the biz bit.ly/2wrTdF4
We're stoked to meet cool + creative marketing people at #dmexco next month...if you'll be in Cologne and want to say 👋 hit up our DMs/mail!
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Nice explainer from @SpotX on the excitement about #outstream video ads. FYI: outstream spend rose by 234% in 2016! spotx.tv/resources/blog/spot…
Awesome infographic on #APAC mobile #adtech trends in H1 2017, from analyst firm Vpon marketing-interactive.com/in…
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CPMs surge in Q2, driven by rise in header bidding, PMPs, and growing emphasis on media quality over quantity thedrum.com/news/2017/08/15/…
$TTD: “Our argument is that the global market is a $650bn pie and two-thirds is outside North America." thedrum.com/news/2017/08/10/… via @thedrum
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Smart, concise data-driven piece on how to make the perfect short video ad, by @jacrothwell of @FreeWheel adage.com/article/the-freewh…
Video ad viewing time and viewability rates up 20%, according to new research from @extremereach onlinevideo.net/2017/07/vide…
Interesting - Facebook paves the way for little six second video ads. Should be good for completion rates! adage.com/article/digital/fa…
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Positive Mobile retweeted
Ad spending on mobile video will reach $18 billion next year, surpassing desktop recode.net/2017/7/17/1598137…
Mobile video leads programmatic charge, says new study. Doesn't surprise us... bandt.com.au/advertising/stu… (via @bandt)
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Break out the popcorn and read this @eMarketer briefing on the Outstream biz shar.es/1T15px
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Some tips on video #engagement from @InMobi's Anne Frisbie bizreport.com/2017/07/top-5-… via @BizReport
Advertisers are bullish on mobile video, but still figuring out the metrics, according to new research from @YouAppi mobilemarketingmagazine.com/…
How advertisers can take advantage of the unique mobile video opportunities in ASEAN, explained by @AOL's @Khanage5. campaignasia.com/article/len…
quick plug: we looked at this trend in research we put out last year positivemobile.com/growth-lo…