Connecting brands and artists for collabs that work | Building an end-to-end IP Licensing Agency to $100k/month🔋
Art & Brand Licensing
Joined January 2022
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Currently reading the newly-released The Art & Business of Ghostwriting by @Nicolascole77
Real-time thread of the first 10 ideas I’m learning 🧵
(Also, 30+ pages in and I’m amazed at how easy it is to read this & how drastically it’s changed my mindset on writing)
The 85% Solution:
It’s better to get started and be 85% right, than do nothing.
It doesn’t have to be perfect. You just have to get started.
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Quarters 💡 retweeted
Ego Is The Enemy. You’re not as good as you think. You don’t have it all figured out. Stay focused. Do better.
Quarters 💡 retweeted
I'm tired of productivity porn.
The idea of "maximizing" everything.
Remember - humans aren't designed to be productivity machines.
In fact, one of my favorite productivity hacks is to stop trying to be so damn productive all of the time.
Here's why:
Instead of optimizing our lives for productivity, can’t we optimize for joy, fulfillment, and impact?
- @thejustinwelsh
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Pay the taxes of life gladly. Not just from the government. Annoying people are a tax on being outside your house. Delays are a tax on travel. Haters are a tax on having a YouTube channel. There’s a tax on everything in life. You can whine. Or you can pay them gladly.
Quarters 💡 retweeted
Don't fall for society's version of "self-care."
In fact, don't fall for anyone's version.
Figure out what recharges you and unapologetically build it into your calendar.
Lost?
1. Find out what you’re obsessed with
- What do you daydream about?
2. Flow, not productivity hacks
- Where, when, and how long are you most creative?
3. Get started
- When will you get started?
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Quarters 💡 retweeted
Someone asked me what are the fundamentals of online marketing that most media buyers are missing...
Here's a starter list:
- how to set up tracking
- the principles of influence
- copywriting formulas/principles
- understand how to test. Not scattershot but in a way that they learn from each test and compound on it
- how to identify winning patterns in the market
- how to set up a CRO test
- patterns of winning CRO
- the types of offers that perform the best in email
- the types of offers that perform best on paid media
- how to identify a bottleneck in an account
- how to read GA
- how to use GTM
- how to increase AOV
- how to increase LTV
- how to manage a P&L and cash flow
- what unit economics are
- how to craft winning creative
- how to learn from winning & losing creative
_ how to perform research for copy & creative
- how to position products
- how to have a f-ing process that can compound on itself
- etc.
I'm not saying someone needs to execute on all of these things. I don't expect that.
But someone should be able to identify bottlenecks, understand these things, and be able to offer suggestions/guidance.
Heck, I don't execute all of these things (though I have).
But, I can point to the levers that need to be pulled and the patterns that should be followed.
How do you learn more about the fundamentals?
There is this amazing resource called the internet, and there is this thing called actually doing it.
When you put them together, amazing things can happen.
Bonus: if your own money is on the line when you do these things. Nothing like a few dollars to give you a new sense of ownership.
Want to accelerate your learnings even more?
1. Find a peer group doing the same things and exchange knowledge, and/or
2. Go find someone great at marketing and work for them.
It may feel easier to copy another author’s voice than figure out your own.
But when we realize that voices are created by combining attributes — word choice, length, rhythm etc — it’s easier to “find” your voice (by creating it).
And ghostwriting is voice creation practice.
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