Connecting brands and artists for collabs that work | Building an end-to-end IP Licensing Agency to $100k/month🔋
Art & Brand Licensing
Joined January 2022
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Quarters 💡 retweeted
Ego Is The Enemy. You’re not as good as you think. You don’t have it all figured out. Stay focused. Do better.
Quarters 💡 retweeted
I'm tired of productivity porn.
The idea of "maximizing" everything.
Remember - humans aren't designed to be productivity machines.
In fact, one of my favorite productivity hacks is to stop trying to be so damn productive all of the time.
Here's why:
Quarters 💡 retweeted
Pay the taxes of life gladly. Not just from the government. Annoying people are a tax on being outside your house. Delays are a tax on travel. Haters are a tax on having a YouTube channel. There’s a tax on everything in life. You can whine. Or you can pay them gladly.
Quarters 💡 retweeted
Don't fall for society's version of "self-care."
In fact, don't fall for anyone's version.
Figure out what recharges you and unapologetically build it into your calendar.
Quarters 💡 retweeted
Someone asked me what are the fundamentals of online marketing that most media buyers are missing...
Here's a starter list:
- how to set up tracking
- the principles of influence
- copywriting formulas/principles
- understand how to test. Not scattershot but in a way that they learn from each test and compound on it
- how to identify winning patterns in the market
- how to set up a CRO test
- patterns of winning CRO
- the types of offers that perform the best in email
- the types of offers that perform best on paid media
- how to identify a bottleneck in an account
- how to read GA
- how to use GTM
- how to increase AOV
- how to increase LTV
- how to manage a P&L and cash flow
- what unit economics are
- how to craft winning creative
- how to learn from winning & losing creative
_ how to perform research for copy & creative
- how to position products
- how to have a f-ing process that can compound on itself
- etc.
I'm not saying someone needs to execute on all of these things. I don't expect that.
But someone should be able to identify bottlenecks, understand these things, and be able to offer suggestions/guidance.
Heck, I don't execute all of these things (though I have).
But, I can point to the levers that need to be pulled and the patterns that should be followed.
How do you learn more about the fundamentals?
There is this amazing resource called the internet, and there is this thing called actually doing it.
When you put them together, amazing things can happen.
Bonus: if your own money is on the line when you do these things. Nothing like a few dollars to give you a new sense of ownership.
Want to accelerate your learnings even more?
1. Find a peer group doing the same things and exchange knowledge, and/or
2. Go find someone great at marketing and work for them.
Quarters 💡 retweeted
What most writers are really like:
I call a friend today.
He picks up after like 7 rings.
“Dude I can’t talk at all. I’ve got like 12 things due for clients in an hour…
But…
I’ve finally figured out why Taylor Swift’s old stuff is MUCH better than her new stuff!”
He proceeds to deliver a mini TED talk.
Ah writers.
Always distracted
Always passionate
Quarters 💡 retweeted
In 1977, The world's Highest-paid Copywriter started a workshop.
Each participant paid $4000.
For 23 years, he taught the same 10 Psychological triggers to boost Sales.
Here's a breakdown:
Quarters 💡 retweeted
Imagine that instead of researching your idea, designing a logo, trialing 7 tools, and talking to 10 friends, you just built a simple landing page and started promoting your business and the problem it solves.
You might fail, but you'd learn 1000x faster.
Quarters 💡 retweeted
Just get started. The first few will suck, so you might as well get over with it. Hustle the first few hundred subs. I wrote a whole thread series about this last fall.
And the most important one: don't stop.
Quarters 💡 retweeted
If you're a solopreneur, remember:
- Ideas are easy.
- Execution is hard.
- Consistency is harder.
Start and don't stop.
Quarters 💡 retweeted
“It never ceases to amaze me,” Marcus Aurelius wrote, “we all love ourselves more than other people, but care more about their opinion than our own.”
Quarters 💡 retweeted
Pay the taxes of life gladly.
Not just from the government. Annoying people are a tax on being outside your house. Delays are a tax on travel. Haters are a tax on having a YouTube channel.
There’s a tax on everything in life. You can whine. Or you can pay them gladly.
Quarters 💡 retweeted
"Have you tried...?" is advice in disguise.
It invites resistance and reasons why it WON'T work.
If you want to help someone get unstuck, get them thinking and focused on possibilities:
🔥 "What have you tried?"
🔥 "What's worked before?"
🔥 "What's needed here?"
Quarters 💡 retweeted
Direct Experience.
That's the secret you've been looking for.
Go out and experience the world for yourself.
Then you'll have something to write about!
