🚨 Akademiks says KENDRICK LAMAR proved beef can send Super Bowl viewership through the roof, and claims Jay-Z tried to create that SAME anticipation before potentially headlining himself Kendrick’s halftime show became the most-watched ever at 133.5M viewers, with Ak arguing millions tuned in wondering: “Would he DISS DRAKE?” Ak claims if artists had responded to Jay’s Roots Picnic freestyle, the storyline would’ve been: “Wait till he RESPONDS at the Super Bowl. Ratings through the fucking roof.” But Ak says nobody took the bait, and with Jay’s reported Super Bowl reception feeling “LUKEWARM,” he expects Hov to create another major moment before the show. “His first ploy DIDN’T WORK… he has to create something else.”