Chief Commercial & Development Officer @ The Athletic, former NYT Head of Ads. Manchester United owns my weekends. Love making stuff.
New York
Joined April 2012
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After 8+ incredible years with @nytimes Advertising, I’m joining the @TheAuthletic @amather and the broader leadership team at @TheAthletic as Chief Commercial Officer. I couldn’t be more excited to help build the business of one of the biggest sports media brands in the world.
Sebastian Tomich retweeted
It's incredible that LeBron James and Bryce Harper were both on the cover of Sports Illustrated at 16 years old labeled as the "Chosen One."
And not only did they live up to the hype, but they have exceeded it.
Sebastian Tomich retweeted
🏈 We're thrilled to announce that Dianna Russini is joining @TheAthletic as a Senior NFL Insider! nytco.com/press/dianna-russi…
Sebastian Tomich retweeted
The video on the left is Manchester City fans celebrating winning the Champions League
The video on the right is Nashville fans celebrating tying up Leagues Cup
How does this impact the legacy of the Champions League and when will the rest of the world catch up to MLS passion?
Pumped to have @diannaESPN on board!
NEWS: Diana Russini is leaving ESPN to join The Athletic, The Post has learned.
nypost.com/2023/08/11/dianna…
Sebastian Tomich retweeted
The Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47
Plus contributions from the rest of the @TheAthleticAUTO staff
Sebastian Tomich retweeted
Start your engines! @TheAthletic launches new @F1 coverage vertical in time for the 2023 season. nytco.com/press/the-athletic…
Sebastian Tomich retweeted
.@TheAthletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer @SebTomich is focused on more than just selling ads directly to prospective advertisers. buff.ly/3YAmSrL
Biggest news event of the year. Let’s go!
A new team of writers and editors dedicated to covering two of the biggest soccer clubs in the world, Barcelona and Real Madrid, have joined @TheAthletic ⚽️nytco.com/press/the-athletic…
One of the biggest roster moves of the year! Thrilled to have @stevenjay lead our newsroom.
Could not be more excited to join The Athletic. I’ve been a fan and subscriber for years and am thrilled to be part of this amazing team. We’re going to have a helluva lot of fun creating the most dynamic and dominant sports site in the world. nytimes.com/2022/11/17/busin…
Sebastian Tomich retweeted
Eventful morning at @RoseBowlStadium with my friend @richeisen, @StJude, and some incredible @NFL Legends.
Now landing in Minnesota for some @Timberwolves playoff basketball!
Sebastian Tomich retweeted
Just one of the ways #5G will transform how we live, work and play -- the future of journalism with 5G Ultra Wideband and the @nytimes. #5GJustGotReal
Why just read headlines, when you can feel them? 🤯
The future of journalism begins with Verizon 5G Ultra Wideband + "From Here" – a new series from @nytimes best experienced on 5G: verizon.com/5g
#iPhone12Pro with 5G meets Verizon 5G Ultra Wideband #5GJustGotReal
Sebastian Tomich retweeted
New York Times CEO @meredith_levien is live right now with Verizon CEO @hansvestberg talking about our 5G work with Verizon.
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Our work with @Verizon took another big leap today - new formats that we've invented in our 5G Lab launched with our new "From Here" series. Experience the inner workings of @FaZeClan on your new 5G iPhone. Thank you @diegoscotti and the VZ / NYT teams! nytimes.com/interactive/2020…
👇. After a year+ of development, we launch Pivotal. Huge shoutout to the teams involved and a step closer on the eternal quest to move Advertisers closer to the topics readers care about. High quality news is Brand Beneficial!
NEW: @nytimes has a new ad program called “Pivotal” designed to help brands address sensitive topics like race, climate, sex, gender, tech and money.
axios.com/nyt-debuts-new-ad-…
Sebastian Tomich retweeted
We’ve been working on this for over a year & I’m so excited to see it come to life. The @nytimes newsroom will experiment with & publish AR journalism on Instagram over the next few years with the goal of advancing our use of the format when it’s the best way to tell the story.
This is a big one for us with more great journalism to come. Shout out to @lavallee @WrightHorne @gabedor and many others.
NEW: @nytimes & @Facebook launch multi-year augmented reality reporting project
— FB providing financial, technical support for the project
— NYT has full editorial control, provides feedback on developer experience, features
Full story on @axios:
axios.com/new-york-times-fac…
Excited for this! Welcome @karaswisher to the growing NYT podcast family
In a new podcast from Times Opinion, @karaswisher interrogates people in power — from senators and C.E.O.s to upstarts and gatekeepers. How do they get their power? And how does it shape our lives? Subscribe to “Sway" to get the first episode on 9/21. nyti.ms/2ZpKa7s
