
AE @ Shopify 🚀 | I make Tik Toks about planning my Pakistani wedding | previously @Microsoft @Salesforce @CIBC @TRSM 👩🏻🎓
Toronto
Joined November 2010
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Simrah Ali retweeted
Check out our open roles: relayfi.com/careers
Simrah Ali retweeted
Relay made the 2025 Forbes Fintech 50! 🚀🚀🚀
Proud to be listed among these awesome companies, and even more proud of what this represents: the real impact Relay is having on small business owners across the U.S. and how our team shows up to make them successful. 💰
We have a big vision to enable anyone to build a profitable small business. Our whole company pushes relentlessly, every day, to get us one step closer. Scaling a company isn’t a “normal job” — it takes a huge reserve of stamina, creativity, and resilience to meet the challenges that crop up every single day. An honor like this gives us a chance to step back and appreciate how far we’ve come in the journey. I really am grateful.
It’s also a chance to tease what’s coming. 👀 In 2025, Relay is launching spend management, invoicing, payroll, and more—bringing together banking, software, and AI 🤖 into one powerful money management platform. All in service of giving our customers complete cash flow control. 💪
This nod from Forbes is a fun moment of recognition. Looking at the other businesses on the list, many of which I’ve watched and admired for years, I’m honored to be in their company.
Our team is always growing. If this mission inspires you, linking our open roles 👇
Simrah Ali retweeted
If you've ever questioned if @Shopify or @ShopifyPlus is a good fit for your business...
Just remember there are over 4,000 engineers who work on making the platform 1% better every day. – at Manhattan, NY
Simrah Ali retweeted
Shopify Audiences just became a multi-platform product.
Google and Meta.
This means merchants can now use Audiences to find high-intent customers on Facebook, Instagram, Google & YouTube.
This Post is from an account that no longer exists. Learn more
Simrah Ali retweeted
If you are hiring for a Community role, please share. My Community colleagues at Shopify were unfortunately laid off this morning and would greatly appreciate your support.
Simrah Ali retweeted
A major Rogers outage is affecting 911 calls and internet access in parts of Canada theverge.com/2022/7/8/231999…
Simrah Ali retweeted
Fred Franzia created Trader Joe's $2 wine (“Two Buck Chuck”).
He comes from a wine family but hated the pretentious industry. Comparing an $80 bottle to his $2 brand, he asked, "Do you get 40x the pleasure?”
It’s now sold 1B+ bottles and makes >$100m/year.
Here's the story🧵
Simrah Ali retweeted
The coolest part of Shopify's business is employees quitting during the Great Resignation probably means (i) more customers/merchants and (ii) more Shopify app developers.
Shopify Quitters join the Shopify Ecosystem.
Simrah Ali retweeted
Shopify's All New Point of Sale is closer to magic than it is to software. Anyone who has ever worked in a store will tell you that it is the best point of sale product they've ever seen.
Simrah Ali retweeted
Banks were never set up to support entrepreneurs. That's why we created @Shopify Capital. So you can get on with building.
In Feb 2021 we could not get a bank loan fast enough to purchase a building for Spawn Fly Fish. Overnight we took out a Shopify Capital Loan and bought the building. Today that loan is completely paid off & we now have a massive asset for our company! @tobi @harleyf #spawnflyfish
Simrah Ali retweeted
brands in soho are on shopify & they're hip to nft's
brands on 5th ave are stuck on salesforce commerce cloud & they're ngmi
Simrah Ali retweeted
For all the folks at Shopify that follow me:
A recent Bloomberg article significantly misquoted me.
Here’s an excerpt.
Simrah Ali retweeted
My favourites from @Pharrell & @harleyf on @Shopify #commerceplus
“Run with people faster than you.”
“Who you are is how you get up after you fall”
“If you’re going to get into it, why not take the time to get it right?” – at Toronto, Ontario
Simrah Ali retweeted
Shopify Flow is expanding to merchants beyond Plus, this is a huge step of removing the gap between core and Plus.
Simrah Ali retweeted
ok so anyone know where @Pharrell and @JimmyButler are gonna be oct 13?
cause i do 👀
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✨✨ IT'S TIME FOR ✨✨
✨✨ #CommercePlus BABY ✨✨
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Simrah Ali retweeted
Another @Shopify merchant goes public.
Rebels are gathering strength!
NYSE listed! 🎉 Congratulations to Jill Ramsey and the whole a.k.a. Brands (NYSE: $AKA) team on this massive achievement 👏 We're so excited to have you join our #NYSECommunity 🏛@Culturekings @PrincessPolly




























