Marketing thoughts & ideas|𝙋𝙖𝙧𝙞𝙨 𝘼𝙧𝙣𝙤𝙡𝙙

A great summary from @KatiaWalsh on the critical interactions between Digital, Big Data and AI: "Digital makes data Big. Big Data makes AI possible. AI makes Digital smart" Lots of other great content in this @INSEAD series of tech talks: digital.insead.edu/post/tech… #BigData #AI

Got an email: "Is your brand ready to build belief in the future?" (From Chicken Licken I think). To enhance my joy from receiving it, the person sending it to me a) declared that she'd taken my email address when she left her previous agency b) got my name wrong. No, no future

Naming products well does make a difference. This is much more fun than mere description!

"Christmas is cancelled by surging mutant virus" Surely the most incredible mainstream newspaper headline ever? thetimes.co.uk/article/chris…

My brain has decided that it's definitely Christmas. Saw a local Facebook post from someone whose cat has gone missing. Big heading in red at the top as I scrolled down. Stolen Totally misread that

It's official and it has been a BIG year for Corona. Sales up +40% for the beer brand in the UK: theguardian.com/business/202… As I thought back in January, maybe there's no such thing as bad publicity. (And no limit to our desire for an alcohol-based joke!) teapawt.net/SparkAlchemy/status/12…

This is great. martinweigel.org/blog/2017/1… I've always thought that demanding Bravery in marketing is like a playground dare. If it's a bad idea, don't do it. That'd be stupid, not brave. If it's a good idea it's not bravery it's thrilling, exciting. Be excited, not stupid.

A lovely, charming, slightly bonkers Christmas TV ad.

I do think Pantone could have done the world more of a favour in their 2021 plans. Yes to a vibrant yellow, but dirgey grey, not so much. Don't we all need more carnival than crepescular? cnn.com/style/article/panton…

With governments warning we're definitely not in the clear yet, some of these examples of nudge, (guilt), and visualisation are interessting.

I agree with Nick. There's a lot of "we love everyone and are for everyone" TV ads at the moment. Emotion/al? Often yes. Memorable or distinctive? No. Interchangeable. Effective? Surely not.

Even the worst brand books need a team. Fortunately the excellent spoof blandbook.com/ has a great team. Whew.

Distinctive identities matter for brands. So here's a fab reminder from the excellent @VikkiRossWrites and collaborators on exactly how [not] to build them. "Standing for something is so admirable. But why stand when we can be sitting comfortably?" blandbook.com/

"The gold standard for new app development" Teens Flock To New App Where They Just Enter Own Personal Data Into Form theonion.com/teens-flock-to-… Are we there yet?!

Perceptions and attitudes are not fixed. Here's what I thought mere months ago...

It's often useful to ask more questions. As this study highlights, this doesn't simply enhance your own knowledge and understanding:

It's beginning to look a lot like 🎄

Pokemon Go - new analogue Monolith collection. Out now. Catch 'em if you can

In case you're tempted by WFH fitness sessions:

Tier 2, here we come. Don't go out, unless you need to. Don't meet in, at all. Eat out, but ideally not in. Don't be on a naughty list by Christmas. gov.uk/guidance/local-restri…