π§‘Marketing, creativity, results πLived in 7 countries, built megabrands in 20. Now: Tech CMO Past: FMCG (food&pharma);Retail. Next: let's chat
England
Joined May 2019
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Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Being decisive has its costs tooβbeing decisive is not enough (and sometimes not even appropriate) to make good decisions: buff.ly/3bh5fVc HT @davdittrich
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
In Marketing, sometimes the Problem isnβt the problem - @SparkAlchemy
The hardest part of behavior change is often identifying the exact problem we should be addressing. Don't assume going in that you already have the "solution."
linkedin.com/pulse/marketingβ¦
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Looking for Senior Strategy/Social Media/Brand consultant roles in Europe for 2020.
Would mega appreciate the retweets/connections, got a portfolio at the ready to share.
Will include fun GIFs in all internal comms and lots of coffee βοΈ
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
I'm with Brian.
Cadbury hopes to get consumers to "choose to engage with something" while building "brand love"
My friend Brian has some advice for them:
link.medium.com/9LnZHmiqw1
"To put a not-too-fine-a-point on it, please, PLEASE, if you wouldnβt mind, awfully.
Leave me alone.
Thanks."
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Pure gold (and a truthbomb) π
Cadbury hopes to get consumers to "choose to engage with something" while building "brand love"
My friend Brian has some advice for them:
link.medium.com/9LnZHmiqw1
"To put a not-too-fine-a-point on it, please, PLEASE, if you wouldnβt mind, awfully.
Leave me alone.
Thanks."
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
I knew it!
#SpuriousCorrelations
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
A great example of how we're all "cognitive misers".
If there's a quick way, our brains will go for it. Even if it's wrong!
This can be explored and exploited by advertising.
#Advertising #Marketing
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Page 65 βHow Brands Growβ. And the βMeaningful Marketing Metricsβ chapter of amazon.com/Marketing-Evidencβ¦
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
apparently pizza express is 1 billion dollars in debt, how on earth they manage that i thought they were rolling in dough
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
The best question to ask in many businesses today is does this type of company need to exist or is it an evolutionary dead end.
The mass market doesnβt need better department stores, travel agents, newsagents, record stores, insurance agents. Donβt improve. Start again
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Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Must watch. Repeat ad nauseum.
This might be the best 1 hour summary of topics that marketers need to know.
1/2 Get the basics in place + strategic clarity:
@BinetLes & P Field on Effectiveness vs Efficiency
@markritson on Strategy & Measurement
@helenedw on fixing the fundamentals
youtu.be/E_xa_jXzfYo
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Looking for director/founder owned/sold digital marketing agency
Interested in becoming consultant and coach
Wants to be part of a team working in UK and Europe
Work from own office/desk
Interested? Email me on [email protected] or ping me on Facebook.
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Nice reminder that things may be "correlated" but there is no "causation"
many more fun charts in the following ...
tylervigen.com/spurious-corrβ¦
Proof:
the Europe-wide decline in home ownership rates
IS driven by growth in #Millennials' Avocado consumption:
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Genius way to drive product trial and behavior change
This quoted post is unavailable.
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Loving the responses for this! If youβre looking for social media inspiration, the comments here are a perfect place to start.
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Solid advice from a sr econometrician and head of effectiveness at a major blue chip client:
βThe best thing you can do to improve the effectiveness of your marketing is to hire a quality creative agency and get them to make a totally banging ad campaignβ.
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
Excellent piece questioning whether there's any value in regularly tracking metrics that rarely move (beyond a sampling wobble) or which can be predicted by a single measure: market penetration. blog.oup.com.au/2017/09/meanβ¦
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
The latest News for Marketing Consultants! paper.li/jlevinallium/140657β¦ Thanks to @market_native @SparkAlchemy @Greg_Alvarez #cmo #marketing
Marketing thoughts & ideas|πππ§ππ¨ πΌπ§π£π€π‘π retweeted
If you are changing your strategy frequently, you don't have one. #strategy
.@markritson βThe last thing marketers need is agility. They need a plan. Strategic agility is a contradictionβ #theMarketingAcademyUS
