One of the hardest things in #fundraising is to remain “sold out” to your cause and your #donors. Don’t let organizational ego get in the way. #nonprofits

These three functions have the largest effect on effective fundraising. So get great at Asking, Thanking and Reporting!

You'll keep a donor's attention for longer if you talk to her deeply about one way her gift will make a difference, instead of telling her about everything your organization does.

Remember that your organization is not the main reason your donor donates! She wants to know she can help fix a problem.

Simplify your fundraising message so your donor can understand it quickly, Specify what her gift will do, and always look for ways to highlight how her gift is Multiplied to do more.

If you want to keep your donors, you need to tell your donor that her gift was important & appreciated, and show her how her gift made a difference.

For the next piece of fundraising you make, identify the most important 2 or 3 ideas and put them in places where they can't be missed.

Most donors care FAR MORE about what your organization is working on, and whether their gift will make a difference, than they care about your uniqueness.

Take time to create Thank You's that are meaningful to your donor; make her feel important.

Listen to donors, but don't change your communication strategy because of some individual complaints.