@StevenScreen

Fundraiser. https://xitter.cf/t.co/oNu0922fok for agency and consulting work. Immediate help (as in 'get it done this afternoon') at https://xitter.cf/t.co/5wwREYA335.

 Seattle
BetterFundraising.com
Joined February 2009
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  • Followers1.5K
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Run the fundraising department, don’t **be** the fundraising department buff.ly/c3cnmj4 #nonprofits #management #expertise

Run the Fundraising Department, Don’t Be the Fundraising Department

Your job isn’t to BE the fundraising department. It’s to RUN the fundraising department.

betterfundraising.com
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The simple reframe that makes more people read and respond to your fundraising buff.ly/Kec232V #reframing #asking #philanthropy

The Simple Reframe | The Better Fundraising Company

Create fundraising that talks about what’s going on in the world & how a donor’s gift will change it.

betterfundraising.com
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Is your individual donor fundraising a bandwagon or a bus? buff.ly/Y1snhje #bandwagon #philanthropy #asking

Bandwagon or Bus? | The Better Fundraising Company

Do you ask donors to jump on a flashy bandwagon, or to travel with you to a mutual destination?

betterfundraising.com
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Don’t fear typos in your fundraising buff.ly/7JuE72W #typos #writing #fundraising

Don’t Fear Typos in Your Fundraising | The Better Fundraising Company

The next time a typo happens to your organization, don’t panic; people will give anyway.

betterfundraising.com
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Do you manage your donor pipeline? buff.ly/4QedkTg #majordonors #fundraising #donorpipeline

The Donor Pipeline | The Better Fundraising Company

Ask “how’s your pipeline?” and you’re thinking about your fundraising in a more systematic way.

betterfundraising.com
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“What caused the astronomical spike last November and December?” buff.ly/PlKwTYw #yearendfundraising #fundraising #nonprofits

Break Through the Noise at Year-End | The Better Fundraising Company

Will your year-end fundraising break through all the noise and get your message in front of donors?

betterfundraising.com
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”I think the existence of hungry children is more offensive than learning about them.” buff.ly/haoja4N #fundraising #impact #philanthropy

Hate the Need, But Don’t Hate Sharing the Need | The Better Fundraising Company

Have the foresight to know that some donor might be offended by your fundraising, yet keep going.

betterfundraising.com
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When the story is gold, but nobody reads it buff.ly/rUbw8lU #writing #asking #directmail

Subject Lines, Teasers, and Headlines | The Better Fundraising Company

Headlines and subject lines play a major role in whether your fundraising gets read… or not.

betterfundraising.com
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Would you accept advice from a consultant when you know half of the advice would make your fundraising worse? buff.ly/NSgAjcm #AI #fundraising #writing

Quick ‘AI & Fundraising’ Thought | The Better Fundraising Company

Half of what an untrained AI tells you will make your fundraising worse. It doesn’t know which half.

betterfundraising.com
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Book recommendation for all Fundraisers who tell stories buff.ly/6Tqq84T #bookrecommendation #fundraising #storytelling

Book Recommendation | The Better Fundraising Company

This book helps fundraisers know which stories to tell, and how to tell them.

betterfundraising.com
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Why you want to attract “transactional” donors buff.ly/OPHs1vk #transactional #donors #fundraising

Yes, You Want Transactional Donors | The Better Fundraising Company

More mass donors + well-run annual fund = more mid donors + cultivation = more major donors!

betterfundraising.com
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Hollow highlights and problem pronouns: never emphasize a word that can’t stand alone buff.ly/aviGBpH #writing #fundraising #communication

Hollow Highlights and Pronoun Problems

Learn to write and emphasize your fundraising to make sense to donors who scan instead of read.

betterfundraising.com
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The next time you wonder if a big nonprofit is wasting its money, assume they are smart buff.ly/PTJPIPY #fundraising #nonprofits #humility

Assume They’re Smart | The Better Fundraising Company

The seemingly wasteful fundraising rules followed by big nonprofits are used because they work great.

betterfundraising.com
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“When you emphasize everything, you emphasize nothing” buff.ly/GhUis4L #writing #communication #asking

Overuse of Emphasis | The Better Fundraising Company

Make your fundraising more accessible & easy to understand, and you’ll increase how many people donate.

betterfundraising.com
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A quick note for smaller nonprofits: why it’s a sign of growth when a nonprofit’s Leader doesn’t create or review their fundraising buff.ly/hpk1prv #leaders #nonprofits #expertise

Leaders and Letters | The Better Fundraising Company

Leaders of larger nonprofits aren’t usually involved in creating the appeals sent in their names.

betterfundraising.com
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Don’t worry about ‘developing younger donors’ buff.ly/7y0RQn6 #donors #philanthropy #fundraising

On Developing Younger Donors | The Better Fundraising Company

The best thing you can do to develop tomorrow’s donors is to appeal most to today’s best donors.

betterfundraising.com
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Beware the “authenticity trap”! buff.ly/pAr2Vw7 #authenticity #nonprofits #communication

The Authenticity Trap | The Better Fundraising Company

Don’t get stuck in the authenticity trap. Focus instead on what gets you to the next stage of growth.

betterfundraising.com
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Should all your pledges count towards your campaign goal? buff.ly/UBRIf1i #donors #giving #fundraising

Should You Count All Your Pledges? | The Better Fundraising Company

Don’t expect 100% of your donors’ pledges to be fulfilled.

betterfundraising.com
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What to do if you reach your campaign goal early? buff.ly/Z6VXDMu #fundraising #asking #philanthropy

Goal Reached? Keep Going! | The Better Fundraising Company

If your donors have more capacity than your vision, then expand your vision, not limit their giving.

betterfundraising.com
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How I think about what an appeal letter should be about buff.ly/UfXjn7t #asking #fundraising #impact

How I Think About What an Appeal Should Be About | The Better Fundraising Company

An appeal to individual donors that raises the most money will talk about the near future.

betterfundraising.com
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