Social Strategy Scoop🍦ᵍᵐ retweeted
Replying to @StrategyScoops
If the topic of the most recent newsletter feels familiar, that’s because it directly connects to two previous editions:
Customers and Community Members Are on Two Different Journeys
📰Linkedin.com/pulse/customers…
What Makes a “Web3 Marketer” Different From Any Other?
📰Linkedin.com/pulse/what-make…
Both explored a similar truth from different angles: relationships behave differently than funnels, especially in fast-moving, culture-driven ecosystems.
Social Strategy Scoop🍦ᵍᵐ retweeted
🍦 Your "Customers" and "Community Members" are on Two Different Journeys... even if sometimes they're the same people.
📰 Here's the full article:
linkedin.com/pulse/customers…
🤔 Are you building a 🍦
"#customer base"
AND a "#community"? 🫠
If both, don't forget those are two
different journeys!🚶♀️ #Marketing.
Social Strategy Scoop🍦ᵍᵐ retweeted
A "community member" and a "customer" are not always the same thing, and they're always on different journeys.
Tomorrow, on LinkedIn, I'll release a new @StrategyScoops newsletter on this topic.
Social Strategy Scoop🍦ᵍᵐ retweeted
Friendly reminder to be nice to your local SMMs, the holiday season can be hard!
Social Strategy Scoop🍦ᵍᵐ retweeted
Want people glued to your ad? Try this:
Tear a piece of paper into parts, then arrange them back together, revealing your hook word by word.
The data shows that people stop scrolling and wait to see the message come together! 👀
Social Strategy Scoop🍦ᵍᵐ retweeted
Social media is a long game. Invest in relationships over transactions.
Social Strategy Scoop🍦ᵍᵐ retweeted
You wouldn't expect an accountant to do social media alongside their role.
You wouldn't expect a lawyer to do social media alongside their role.
You wouldn't expect a web developer to do social media alongside their role.
So WHY do we expect social media managers to deal with all socials, content creation, strategy, managing influencers and customer support… oh and to be a copywriter, web developer, graphic designer, videographer and community manager?
Social Strategy Scoop🍦ᵍᵐ retweeted
Today, I realized I'm the problem.
I'm the one that's stopping new ideas from flourishing inside my company.
Here's how my repeating groundhog story goes…
#1: I listen to a podcast while walking or driving.
#2: I discover a new idea that I believe is either an opportunity or could solve a problem we face.
#3: I share the podcast with a team member.
#4: I ask them to review it and let me know what they think.
Almost everyone quickly responds and says they're excited to listen to the podcast.
I smile and release the idea into the depths of my brain.
But more often than not, days turn into weeks.
The idea fades out.
Then, at some unknown time, way down the road, something triggers that memory.
And I say, "Whatever happened with idea X?"
When I realize my idea never went anywhere, I immediately get triggered.
And this part I don't like admitting, but I instantly start wondering if the person I sent the idea to is the problem.
That's just not good.
Today, perhaps for the first time ever, I realized it was never about them, it was always about me…
You see, I simply throw idea bombs into people's offices and walk away.
It's like asking ChatGPT to solve a problem for you without providing any context, simply assuming it can read your brain.
And here's the crazy part, we have a guiding principle in our company called "people over ideas."
It states that ideas should be considered and thought out before being introduced to people.
Instead, I flush the idea out of my brain and onto other people's desks.
I'm not following the very principles we teach in my company. Yikes!!
So today, I'm beginning to work on a formal process to get my ideas documented and transferred in a trackable way.
That means I need to ensure that the (1) reason behind the idea is clear and (2) what specifically the other person should focus on is very clear BEFORE I ask someone to review an idea.
It's gonna require some more work.
However, I'm excited to see the true transfer of ideas happen inside my company as a result of this coming shift in my ways.
Do you struggle with similar challenges? How do you convey new discoveries to other people in a way that they can latch onto it?
I'd love to hear from you.
Social Strategy Scoop🍦ᵍᵐ retweeted
This is #Marketing 101.
It's 2024. Say less.
I may lose some #marketing friends
by sharing this 💸 📈
framework for higher ROI
#communication & #storytelling:
Social Strategy Scoop🍦ᵍᵐ retweeted
See you in SF 🌉..soon!
🗣 Lots of amazing speakers at @PGConnects (down the street from @Official_GDC), including @justinkan from @Twitch, @AthenaZPeters from @UnicornGameDevs, & @ArchieStonehill from Stash.
🎙I'll be reppin' @yodalabs_ talking web3 gaming adoption, @BCGbiz
Social Strategy Scoop🍦ᵍᵐ retweeted
don’t hire a social media manager if you’re not going to trust them, or listen to their expertise!!!
Social Strategy Scoop🍦ᵍᵐ retweeted
🗣 ping me to set up San Francisco meetings in & around @Official_GDC & @PGConnects. 🎮 I'll be moderating a web3 gaming panel & reppin' @yodalabs_ at #GDC2024 & #PGConnects discussing the @FutureOfGaming_.
Social Strategy Scoop🍦ᵍᵐ retweeted
Day Zero with the #SMMW24 staff and volunteers was incredible 🌴 Now, we're heading into Day One at @SMMWConference by @SMExaminer, greeting #SocialMedia #Marketing rock stars from across the globe 🌴 I'm here representing @yodalabs_ and @StrategyScoops.
Social Strategy Scoop🍦ᵍᵐ retweeted
See yoU soon, San Diego 🌴 I'll be representing @StrategyScoops & @yodalabs_ at @SMMWConference, where I'll be a room host on the #SMMW24 experience team.
Social Strategy Scoop🍦ᵍᵐ retweeted
🌴I'll be working at Social Media Marketing World by @Mike_Stelzner & the @SMExaminer team! 🔍If you're in San Diego in mid-Feb, let's link!🔗
Social Strategy Scoop🍦ᵍᵐ retweeted
Social media management is a skill.
Just like graphic design, video editing, writing, digital strategy, data analysis, crisis comms, marketing, photography — are all individual skills and professions.
Somehow, we’ve conveniently balled them up into the title, social media mgr.
Social Strategy Scoop🍦ᵍᵐ retweeted
Here are 9 things you should include in your marketing portfolio... 🧵




















