The Business Model Company is a collection of pioneering new model experts creating future fit agencies and marketing organisations.
London, England
Joined September 2017
- Tweets37
- Following69
- Followers15
- Likes47
TheBusinessModelCo retweeted
Unless you’re running a regulated public utility, can you imagine working in a business that places a cap on its profits? Actually, there are countless thousands of such organizations: they’re called professional service firms: bit.ly/2uI3a4u
If you’re willing to spend a little more of your intellectual capital on a customer-focused content marketing program for your firm, you can spend a lot less of your financial capital on business development.
Read on from Tim Williams at
bit.ly/2GgDLBn
Couldn’t agree more. Although there is still a case for generalists in key senior leadership roles. "Unilever chief Alan Jope: the marketers of the future will be specialists" @TheDrum tinyurl.com/yxh2rwjo
Every client is different so a holding company model may not be right. What is clear is more clients should explore a new model. @campaignlive Will more clients follow Unilever in adopting a holding company model tinyurl.com/y4ltyjc3
TheBusinessModelCo retweeted
You are what you charge for. Charge for labor and you’re manual workers. Charge for solutions and you’re knowledge workers.
We are what we measure. In life and in business. So if the key measurement in our firm is billable time, guess what kind of internal behavior we’ll get?
Read on at lnkd.in/duJGx3S by @TimWilliamsICG
To Increase Your Revenues, Decrease Your Clients' Risk thebusinessmodelco.com/our-t…
TheBusinessModelCo retweeted
The question isn't "who is taking marketing in-house?" any more; it's "who isn't?" Insightful article that offers a model for in-housing decisions by @dangilbert of @Brainlabs
'How to stop fretting about procurement' by @TimWilliamsICG
If you’re a professional service firm dealing with procurement, the only way to win the game is to change the game. Read on at: lnkd.in/dMKTDEV
Clients Don't Buy A Wide Range of Experience by @TimWilliamsICG
What is the strongest predictor of success in business? Read at:
tinyurl.com/yc5j2c9w
'Stop selling orders and start solving problems' by @TimWilliamsICG - The decline in the perceived value of advertising agencies can be closely correlated with their increasing propensity to fulfill “scopes of work” rather than solve client problems. lnkd.in/erkBY8E
'To capture your value, you must communicate your value'. The work and solutions provided by your firm have likely created millions of dollars of value for your clients. How much of that value have you captured? @TimWilliamsICG @TBMCthoughts tinyurl.com/ya2ge3fv
How many business leaders have stopped to consciously identify, examine and modernize the interlocking pieces of their business model framework? @TimWilliamsICG discusses rebuilding the business model at tinyurl.com/yc8r6nfx
TheBusinessModelCo retweeted
Agency professionals are largely having the wrong conversation, driven by the wrong language. We should aim to use the value-oriented language of sellers, not the cost-oriented language of buyers. bit.ly/2MfHOzr
You're not overservicing, you are underscoping
by @TimWilliamsICG The vast majority of agency assignments haven’t been properly scoped and the foundation of the problem is the way “scope” is defined in the first place...tinyurl.com/yafo37tj
TheBusinessModelCo retweeted
Our research revealed 6 distinct #innovation models. Which one is right for your company? on.bcg.com/2OZTLu3
How Time-Based Billing Is Destroying The Agency Business
by Tim Williams When agencies decided to move away from the commission system and adopt the time-based billing system used by law firms, they unhooked this alignment of economic incentives.... preview.tinyurl.com/yddlc5vc
How Agile Inspires Better Margins by @TimWilliamsICG
What do effective pricing and agile development have in common? Quite a lot, it seems. Full Article: lnkd.in/erMZaTe
