As someone who helped pioneer this industry (Thought Leadership Ghostwriting), let me shed some light: 1. This isn't anything new. I was making $250k/yr ghostwriting for CEOs back in 2016. 2. I built the first ghostwriting agency specifically for this avatar and scaled it to millions of dollars in revenue. At our height, we were producing more Thought Leadership content for Silicon Valley founders & C-level executives than Inc Magazine & Forbes... combined. (2017-2020) 3. People think "ghostwriting" means putting words in people's mouths. It's not. It's just leverage. Most founders/CEOs have frameworks and best practices and insights they've repeated infinite times. All a "ghostwriter" does it take THEIR frameworks and scale them online in the form of written content. 4. Most of this work happens from recorded calls/Zooms, and/or other pieces of content the CEO already has created elsewhere: a book they've written, a keynote presentation they've given, an internal All Hands meeting doc they've assembled, etc. 5. The longer you work with a CEO as their ghostwriter, the more efficient both parties become. The ghostwriter gets exponentially more productive—because they know how the CEO thinks, what they will find interesting in the news, how to ask thoughtful questions that prompt interesting answers, how to repurpose existing work in multiple ways, etc. And the CEO actually gets more productive because they refine their ability to communicate how they "do what they do." (This is way harder than people realize.) 6. Very common "outsider" perspective here is, "Why doesn't the founder/CEO just write their own content?" 3 reasons. Because most lack the skill (yes, writing on the Internet requires both skill & awareness of social-cultural differences between platforms). Most lack the time (and have a hard time rationalizing the time relative to the value of their actions within the business). But most of all, because a LOT of them want/need a thinking partner. You'd be surprised how many 8, 9, and 10-figure founders/CEOs I've ghostwritten for were their own worst enemy, terrified of hitting publish, and were largely paying for someone to give them confidence in their own ideas. 7. Even if the founder/CEO is a prolific creator, they should still hire a ghostwriter to scale their library of content. You can't be "everywhere at once" without a ghostwriter. So even if the founder/CEO writes their own short-form posts... why not hire a ghostwriter to turn all their "own written" posts into LinkedIn content? Or Instagram graphics? A ghostwriter is just labor leverage. ~ It never ceases to amaze me how "behind" the masses are to this space. I remember in 2016 thinking I'd just discovered gold. "Wait... I get to work with insanely successful people... ask them any question I want... learn from some of the smartest people in their respective industries... and then I SEND THEM AN INVOICE... and they pay me a fat premium?!" Almost 10 years later, and STILL people are baffled this industry exists. But every day, more and more business owners want to build personal brands—and see the value of organic traffic for their business. Founders want to create content to raise money, or hype up their new startup. C-level executives want to create content to have a "differentiator," make their career more defensible, and build public trust for their company. Investors want to create content to increase deal flow. etc. etc. etc. I forever remain mega-bullish on the future of ghostwriting. I promise, this industry isn't going anywhere. It's just getting started.