Magazine, online, e-newsletter and events with strategy and solutions for profitable marketing.
Philadelphia, PA
Joined April 2010
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Target Marketing retweeted
Depending on how good it is, your data can enhance or thwart your #directmail marketing. Let's look at a few common data problems and ways to avoid them. ow.ly/8wZw50BaHI5
Target Marketing retweeted
My latest @TargetMktg article is up! I just had to write a little more about my cross-country move because it gave me a renewed appreciation for really digging into brand experience. targetmarketingmag.com/post/…
Target Marketing retweeted
Take a seekers' journey like @BillyCrystal did to improve your marketing.
Why Marketers Should Force a Midlife Crisis on Their Brands via @TargetMktg
targetmarketingmag.com/artic…
Target Marketing retweeted
One day, two in-depth courses for marketing professionals! Register for our virtual BRAND United University to brush up on the latest strategies and technologies in #printmarketing and #packagingdesign.
👉 university.brandunited.com
Target Marketing retweeted
"Customers want to feel like the message is personalized to them, and that cannot be done by using {FIRSTNAME} tags in an e-mail template."
via @TargetMktg
targetmarketingmag.com/artic…
Target Marketing retweeted
The Chapter 11 process is not a time to neglect your brand communications and marketing targetmarketingmag.com/post/… via @TargetMktg
Target Marketing retweeted
It was another big tech hearing in DC last week -- what might we expect in the way of #antitrust | #data #competition @TargetMktg | targetmarketingmag.com/post/…
Target Marketing retweeted
The pandemic has taken away one of #B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement. Here are ways we can mitigate what might seem like a disaster. ow.ly/EW1550ALwA4
Target Marketing retweeted
"The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers — and organic brand ambassadors — an interesting challenge for companies of all sizes."
via @TargetMktg
targetmarketingmag.com/artic…
Target Marketing retweeted
On an About Us page I recently saw, the only clear qualification employees had to be trusted by a potential client was a face. (After all, what client would trust a person without a face to handle their account?)
via @TargetMktg
targetmarketingmag.com/artic…
Target Marketing retweeted
A Map or a Matrix? Identity Management Is More Complex By the Day by @chetdalzell @TargetMktg targetmarketingmag.com/post/… #identity
Target Marketing retweeted
Just 1 hour until our live webcast on Direct to Consumer Marketing Leadership! Join us at 2 pm ET for insights into successful #DTC campaigns from a roster of marketing experts.
Register now: ow.ly/GqWf50AwZsQ
Target Marketing retweeted
Did you have to cancel an event this year? Check out these tips from @TargetMktg: targetmarketingmag.com/artic…
Target Marketing retweeted
.@mavinmartina explains what #B2B product marketing is and why is it so important: ow.ly/ML3p30qWAeq via @TargetMktg
Target Marketing retweeted
Have you seen a PSA on #TikTok yet? Sarah Ware of client @Markerly explains why it's only a matter of time in her latest for @TargetMktg targetmarketingmag.com/artic…
Target Marketing retweeted
What's in a name? A lot. targetmarketingmag.com/post/… via @TargetMktg
Target Marketing retweeted
Save the date for our next webinar! Marketing pros will discuss key trends propelling the #DTC market forward, and @ColinDMcIntosh will share the story of @SheetsGiggles — including how packaging is used as an extension of brand voice.
Register here: ow.ly/PUz150Anlrh
Target Marketing retweeted
In these extraordinary days of COVID-19, long-term planning for marketing campaigns feels like flying blind. Let’s look at how consumers are thinking about the remainder of the year, and how that should influence seasonal campaign planning through 2020: ow.ly/CqPz50An8BU
Target Marketing retweeted
The marketing landscape is forever changed with the global events of the last six months. @Ryan_Schulz and @KPeekna discuss how marketers should rethink brand, product, and service experiences going forward in this @targetmktg article. bit.ly/3eLfhzS