The Thread Team retweeted
‘Nuclear codes and plans to invade Iran? Down the hall on the left, room marked “gents”’
The Thread Team retweeted
The world that digital marketers have known for 20 years is rapidly disappearing with the death of digital attribution. Is econometrics a good replacement?
In my new @TheDrum column today, Les Binet tells me "yes" and Byron Sharp says "no." What say you? thedrum.com/opinion/2023/02/…
The Thread Team retweeted
A coroner has concluded that harmful #SocialMedia content likely contributed to Molly Russell's suicide, leaving Meta and Pinterest under great scrutiny for poor #ContentModeration. Read more via @FinancialTimes:
on.ft.com/3spz9ku
The Thread Team retweeted
Businesses could be paying to advertise to #FakeUsers, as estimates suggest that #Bots make up as much as 40% of all web traffic! Read more about this issue via @WiredUK:
bit.ly/3Cy3OAI
The Thread Team retweeted
What is the future of web cookies and what could replace them?
On the June 28 @DMA_UK online session, our CSO, @GilbertHill, presents the past, present and future of cookies, followed by a panel with industry experts.
Sign up here 👇
eu1.hubs.ly/H019hKR0
#data #web3
The Thread Team retweeted
Our statement recommending brands do not sponsor the Safe To Be Me conference in June. Read below.
The Thread Team retweeted
“You build brand loyalty in a supermarket the same way you build mate loyalty in a marriage. You get there first and then be careful not to give them a reason to switch.”
@AlRiesofficial and @JackTrout
#branding #brandconsistency
The Thread Team retweeted
#hny! With a new strain of #covid being detected in #France and continued uncertainty at the hands of the #pandemic here’s 4 steps to #strategicplanning and #business #agility in 2022 published by @DM_editor: bit.ly/3HHk7w1
The Thread Team retweeted
Marketing spend is an essential growth tool in business & brand transformation, so why is around 70% of it reportedly ineffective? The Thread Team’s Richard Calvert joins us on Tied Together to discuss modern marketing’s focus on digital touchpoints: bit.ly/3yP7YSE
The Thread Team retweeted
Imagine wasting $900bn on ineffective MarTech… The thought is bad enough, but since only 30% of the $1.3 trillion spent in 2019 was effective, it’s a shocking reality. Learn how to invest in the right MarTech with Richard Calvert on E22 of Tied Together: bit.ly/3yP7YSE
The Thread Team retweeted
Modern marketing puts digital touchpoints at the heart of customer relationships, so investing in the right platforms and tech solutions is key to driving value. Discover Richard Calvert's tips for digital brand transformation on E22 of Tied Together: bit.ly/3yP7YSE
The Thread Team retweeted
As technology drives us onwards, new digital solutions continue to pop up, but it’s vital to embrace the age-old problems they solve. The Thread Team’s Richard Calvert joins Katrina Logie on E22 of Tied Together to discuss the evolution of MarTech: bit.ly/3yP7YSE
The Thread Team retweeted
How do you build trust with your emails? Try storytelling. Making an attempt to connect with your customers on a more emotional level can be much more effective than jumping right to the sale. #emailmarketing #emailgeeks #emailtips
The Thread Team retweeted
📌New post in #Glocalthinking!! Take a look our monthly Top 5 HR Articles for September'21 featuring pieces from Richard Calvert, @McKinsey , @lruettimann, @ThisIsSethsBlog and @McCannFlynn Take a look! 👉 glocalthinking.com/en/top-5-… #HRTrends #HR #HRManagement #TalentManagement
The Thread Team retweeted
We're hiring! Click the job ad below for more information 👇linkedin.com/jobs/view/10748…
The Thread Team retweeted
Do you have a #zeropartydata #datastrategy yet? If not, read our view on why it’s a must for all #brands looking to drive #business #growth and enhance the #customerexperience bit.ly/3kLvnh0
The Thread Team retweeted
What does #apple new mail #privacy settings mean for #marketers? #iphone #ios Read here: bit.ly/3kp3vzg
