#GenerativeAI Adoption: Two Tribes, which are you?
As the year progresses, annual budget considerations drive discussions on securing expenditures.
This year, a shift occurred in my approach...
Which tribe are you?➡️bit.ly/3ZGmcTu
#ChatGPT #data #technology
Data Scraping is not the Enemy: Reframing its Power Responsibly
In the intricate labyrinth of our #digital age #datascraping has often been cast as the villain, capable of wreaking havoc through identity fraud & privacy breaches.
Read our thought piece: bit.ly/46v9jh3
Embracing the Side Hustle: A Seismic Shift in Work Culture.
Did you know nearly half (44%) of us have a side gig to boost our income?
Read more here in our recent article:
thethreadteam.com/what-we-th…
#income #sidehustle #jobs #genz #digital #online #social #employee #employer
Aside from an exemplary choice of brand name, and the uplift in clicks to our site (Thanks @finkd ! 😉) what does Threads mean for marketing...?
Find out what we think:
thethreadteam.com/what-we-th…
#threads #twitter #thethreadteam #meta #socialmedia #instagram #data #marketing
Yes, you Cannes!
As the sun sinks below the Croisette, and the last glass of rose is polished-off, the creative industry heads home for another year.
So what have we learned this year at Cannes?
Find out here: thethreadteam.com/what-we-th…
#Cannes2023 #creative #Data #Marketing
5 things you need to know about Marketing Orchestration and its part in the next Industrial Revolution
'Change is endemic. Confusing. Challenging and not a little disconcerting...'
Read More Here: bit.ly/3PdjBwP
#marketing #IndustrialRevolution #analytics #AI #VR #AR
The Thread Team retweeted
‘Nuclear codes and plans to invade Iran? Down the hall on the left, room marked “gents”’
#CFOs are looking for a return on their #martech investment something that @TheThreadTeam are delivering for growth minded clients. linkedin.com/posts/the-threa…
Fascinating insights into the way we think - do you think in pictures or words? How might this effect the way we interest, engage with others?
Thinking in pictures, thinking in patterns, thinking in words—these are quite different experiences. But do thinkers themselves fall into such neat categories? nyer.cm/6KDXWJx
The Thread Team retweeted
The world that digital marketers have known for 20 years is rapidly disappearing with the death of digital attribution. Is econometrics a good replacement?
In my new @TheDrum column today, Les Binet tells me "yes" and Byron Sharp says "no." What say you? thedrum.com/opinion/2023/02/…
Did you have a #marketing #epiphany on Epiphany?
If not, here’s your chance again to read our #valueexchange white paper bit.ly/3WQ7sPp and get to grips with engaging your #customers in #2023
#epiphany a moment of sudden and great revelation...(drumroll/trumpets)
Welcome to our Epiphany!
#modernmarketing #valueexchange #playbook
Hope you enjoy!
Any questions/comments please do get it touch!
bit.ly/3WQ7sPp
Wishing everyone a #HNY!
It’s likely #2023 is going to be a tough one – but we’ve got this! We’re excited for the #epiphany + the #valueexchange that’s coming soon
Until then if you have a moment + want to know more about #web3.0 + #zeropartydata -
bit.ly/3F9z62l
Have a wonderful #Christmas everyone! Keep your eyes peeled for an #epiphany coming your way in #2023… watch this space!
In the meantime, if you didn’t get a chance to read our insight into what the #metaverse means for #marketing read it here: decisionmarketing.co.uk/news…
The Thread Team retweeted
A coroner has concluded that harmful #SocialMedia content likely contributed to Molly Russell's suicide, leaving Meta and Pinterest under great scrutiny for poor #ContentModeration. Read more via @FinancialTimes:
on.ft.com/3spz9ku
The Thread Team retweeted
Businesses could be paying to advertise to #FakeUsers, as estimates suggest that #Bots make up as much as 40% of all web traffic! Read more about this issue via @WiredUK:
bit.ly/3Cy3OAI
Richard Calvert has written an article for @Bdaily - Web 3.0 and #zeroparty #data
‘With the emergency of Web 3.0 zero party data - which is defined as data that people proactively share with a company - is growing in importance…’
Read the article here: bit.ly/3V2Qvkp
The Thread Team retweeted
What is the future of web cookies and what could replace them?
On the June 28 @DMA_UK online session, our CSO, @GilbertHill, presents the past, present and future of cookies, followed by a panel with industry experts.
Sign up here 👇
eu1.hubs.ly/H019hKR0
#data #web3
