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Tom Shaw

@TomShaws

Managing Director @elevenXmarketing, Marketing Leader, Coach, Writer, Public Speaker, & B2B, B2C Marketing Expert. Views expressed are my own.👍

linkedin.com/in/tomshaw
Joined April 2009
  • Tweets46.5K
  • Following2.3K
  • Followers2.3K
839Media
Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)
#AutomotiveAdvertisingNews #BusinessofMarketing Volkswagen Appoints CMO From Within To Drive Brand Into the Future dlvr.it/T38L8B
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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO dlvr.it/T37z8h
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

socialmediatoday.com
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#CreativeAdvertising Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad dlvr.it/T35ld2
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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals dlvr.it/T35Lnw
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#ConnectedTVNews Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts dlvr.it/T335c1
Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

The service has become redundant following the introduction of ads to Prime Video

adweek.com
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LinkedIn Shares New Insights into How Public Group Posts are Distributed dlvr.it/T32gWX
LinkedIn Shares Insights Into Public Group Posts Distribution

LinkedIn Shares Insights Into Public Group Posts Distribution

The platform provides insights into its group posting. 

socialmediatoday.com
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#MediaAgencyoftheYear What the New Consumer Wants From Brands dlvr.it/T30Q97
What the New Consumer Wants From Brands

What the New Consumer Wants From Brands

Plus, Adweek's Media Agency of the Year awards.

adweek.com
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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift dlvr.it/T301d4
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#BusinessofMarketing #TravelAdvertisingNews Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater dlvr.it/T2xxtd
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Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes dlvr.it/T2xYKw
Tech Companies Sign Accord To Limit Impact of AI Deepfakes

Tech Companies Sign Accord To Limit Impact of AI Deepfakes

The agreement will ideally facilitate more cooperation in combating AI deepfakes.

socialmediatoday.com
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#ProgrammingPerformance #SportsMarketingNews Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm dlvr.it/T2vsyz
How Brands Celebrated Caitlin Clark's New NCAA Record

How Brands Celebrated Caitlin Clark's New NCAA Record

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

adweek.com
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Pinterest Highlights Key Color Trends for 2024 dlvr.it/T2vd5p
Pinterest Highlights Key Color Trends for 2024

Pinterest Highlights Key Color Trends for 2024

The colors were chosen based on the most prominent Pin trends.

socialmediatoday.com
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#AdweekPodcasts #AINews How Generative AI Is Changing the Advertising Industry dlvr.it/T2t6vY
How Generative AI Is Changing the Advertising Industry

How Generative AI Is Changing the Advertising Industry

Microsoft Advertising's Kya Sainsbury-Carter on how AI is improving the advertiser experience.

adweek.com
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New Report Finds That X May Be Inflating its Ad Performance Results dlvr.it/T2ss1J
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#General #SuperBowlCommercials Too Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl dlvr.it/T2qtzB
Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl

Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl

NYX’s first broadcast and first Super Bowl ad got nixed by the NFL, causing a brand pivot and kicking up controversy.

adweek.com
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Pinterest Highlights Key Color Trends for 2024 dlvr.it/T2qVxB
Pinterest Highlights Key Color Trends for 2024

Pinterest Highlights Key Color Trends for 2024

The colors were chosen based on the most prominent Pin trends.

socialmediatoday.com
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#CreativeDisruption #CreativeThinkers Creators in Super Bowl Ads Signal a Shift in the Industry dlvr.it/T2nLFT
More Than Talent—Creators in Super Bowl Ads Signal a Shift

More Than Talent—Creators in Super Bowl Ads Signal a Shift

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

adweek.com
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Pinterest Adds New Collaboration Features to Business Manager dlvr.it/T2myWY
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#AutomotiveAdvertisingNews #Branding Could a Marketing Reset Help Volkswagen Shift Gears? dlvr.it/T2klJ0
Could a Marketing Reset Help Volkswagen Shift Gears?

Could a Marketing Reset Help Volkswagen Shift Gears?

Changes to marketing department follow carmaker's own admission it's 'no longer competitive.'

adweek.com
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Instagram’s Testing Carousel Posts Within the Reels Stream dlvr.it/T2kLqx
Instagram’s Testing Carousel Posts Within the Reels Stream

Instagram’s Testing Carousel Posts Within the Reels Stream

Some brands are already testing the option to post multiple images in a single Reels post.

socialmediatoday.com
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