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Tom Shaw

@TomShaws

Managing Director @elevenXmarketing, Marketing Leader, Coach, Writer, Public Speaker, & B2B, B2C Marketing Expert. Views expressed are my own.👍

linkedin.com/in/tomshaw
Joined April 2009
  • Tweets46.5K
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  • Followers2.3K
839Media
Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)Photo by Tom Shaw (@TomShaws)
#AutomotiveAdvertisingNews #BusinessofMarketing Volkswagen Appoints CMO From Within To Drive Brand Into the Future dlvr.it/T38L8B
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#CreativeAdvertising Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad dlvr.it/T35ld2
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#ConnectedTVNews Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts dlvr.it/T335c1
Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

The service has become redundant following the introduction of ads to Prime Video

adweek.com
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#MediaAgencyoftheYear What the New Consumer Wants From Brands dlvr.it/T30Q97
What the New Consumer Wants From Brands

What the New Consumer Wants From Brands

Plus, Adweek's Media Agency of the Year awards.

adweek.com
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#BusinessofMarketing #TravelAdvertisingNews Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater dlvr.it/T2xxtd
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#ProgrammingPerformance #SportsMarketingNews Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm dlvr.it/T2vsyz
How Brands Celebrated Caitlin Clark's New NCAA Record

How Brands Celebrated Caitlin Clark's New NCAA Record

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

adweek.com
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#AdweekPodcasts #AINews How Generative AI Is Changing the Advertising Industry dlvr.it/T2t6vY
How Generative AI Is Changing the Advertising Industry

How Generative AI Is Changing the Advertising Industry

Microsoft Advertising's Kya Sainsbury-Carter on how AI is improving the advertiser experience.

adweek.com
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#General #SuperBowlCommercials Too Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl dlvr.it/T2qtzB
Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl

Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl

NYX’s first broadcast and first Super Bowl ad got nixed by the NFL, causing a brand pivot and kicking up controversy.

adweek.com
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#CreativeDisruption #CreativeThinkers Creators in Super Bowl Ads Signal a Shift in the Industry dlvr.it/T2nLFT
More Than Talent—Creators in Super Bowl Ads Signal a Shift

More Than Talent—Creators in Super Bowl Ads Signal a Shift

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

adweek.com
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#AutomotiveAdvertisingNews #Branding Could a Marketing Reset Help Volkswagen Shift Gears? dlvr.it/T2klJ0
Could a Marketing Reset Help Volkswagen Shift Gears?

Could a Marketing Reset Help Volkswagen Shift Gears?

Changes to marketing department follow carmaker's own admission it's 'no longer competitive.'

adweek.com
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#Branding #Europe Humanizing SAP—A New Chapter for the Tech Business dlvr.it/T2h87h

Humanizing SAP—A New Chapter for the Tech Business

Julia White, chief marketing and solutions officer, discusses the introduction of SAP’s new brand platform.

adweek.com
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#SuperBowlCommercials A Definitive List of Super Bowl 58’s Top Performing Ads dlvr.it/T2dgXk
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#HealthandWellness #SuperBowlCommercials Pfizer Super Bowl Ad Debut Fights Cancer With Science and Queen dlvr.it/T2bg4r
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#SuperBowlCommercials ‘They Put it Where?’ Cardi B Is Baffled as Men Misuse NYX’s Duck Plump Lip Gloss in Super Bowl Ad dlvr.it/T2YwGL
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#Programmatic #TheFutureofIdentity Some Cookieless Alternatives … Still Use Cookies dlvr.it/T2WpS0
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#ProgrammingPerformance #SportsMarketingNews Disney Launching Standalone ESPN Streamer Following Surprise Combined Sports Service dlvr.it/T2SCxY
Disney to Launch New ESPN Streamer, Invests in Epic Games

Disney to Launch New ESPN Streamer, Invests in Epic Games

The streaming service is in addition to the sports-only venture with Fox and WBD.

adweek.com
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#AdFreak #Europe McDonald’s Customers Told ‘Send Your Kitchens on Vacation’ dlvr.it/T2NzfM
McDonald's Customers Told 'Send Your Kitchens on Vacation'

McDonald's Customers Told 'Send Your Kitchens on Vacation'

The campaign from TBWA Latvia promotes the McDrive and McDelivery services alongside the app.

adweek.com
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#LeadershipTalent Susan Credle to Become IPG’s First Creative Advisor dlvr.it/T2LWPJ
Susan Credle to Become IPG's First Creative Advisor

Susan Credle to Become IPG's First Creative Advisor

Credle will remain FCB global chair through 2024.

adweek.com
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#AugmentedRealityAdvertisingNews Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine dlvr.it/T2J9Vw
Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine

Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine

The 'Love Is Wine' Chardonnay was created by Cupcake Vineyards.

adweek.com
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#AdweekPodcasts From Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation dlvr.it/T2GSRY
Unveiling Crocs' Iconic Transformation

Unveiling Crocs' Iconic Transformation

CMO Heidi Cooley on the brand's unique strategy of dynamic collaborations.

adweek.com
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