What a year it was for TFPR in 2025! There was exciting preparation towards the FIFA World Cup, sports memorabilia hitting all-time highs globally, College Football Playoff expansion, myriad of bowl games setting new standards in marketing, and a United Way event that raised the bar. Tennis, hockey, basketball, and women’s sports; fantastic community impact through so many worthy non-profit efforts, and so many fun promotions and projects with our clients from coast to coast (it’s an honor to tell your stories!). We cannot wait to see what 2026 brings!🎉

Wilonsky: Dallas' iconic Granada Theater sells, swapping music stage for saunas | @dallasnews @RobertWilonsky dallasnews.com/opinion/comme…

Tuesday marked an exciting milestone for the @PerotMuseum as it announced plans for a $185 million expansion of the beloved institution. The Outdoor Science Center will add four acres of outdoor exhibition space, nearly doubling the museum’s current footprint. Planned attractions include a fire tornado reaching one story high, a lightning and thunder pavilion, and a giant water vortex. The museum currently welcomes one million visitors annually, a number expected to grow to 1.4 million with the new additions. Construction is scheduled to begin in 2027, with a grand opening in 2028. Congratulations to @drlindasilver and the entire Perot team. Thank you for allowing us to play a part in sharing this exciting new chapter for the museum and North Texas.

In 1963, @jacknicklaus captured his first PGA Championship at Dallas Athletic Club, lifting the Wanamaker Trophy and adding another major title to his legendary career. Sixty-four years later, the PGA Championship returns to North Texas. In May 2027, Fields Ranch East at PGA Frisco will welcome the world’s best golfers for the region’s first men’s major championship since Nicklaus’ victory. This will be the largest golf event in Texas history and it will bring tens of thousands of visitors from around the globe to North Texas. No region is better at welcoming the world, and we’re proud to help ours prepare for another turn on the global stage. Thank you, @PGA, for allowing us to play a small role in this MAJOR event.

Congratulations to three members of our team celebrating anniversaries with the firm this month. Rob Scichili marks nine years with TFPR, Marcus Carr five years and Harold Kaufman three years. From media relations and sports consulting to campaigns and content, each plays an important role at our agency. Thank you, Rob, Marcus and Harold, for all you contribute to TFPR’s success.

The glass floor revolution is coming to basketball, and our friends at ASB GlassFloor are leading the way. The NBA is a strategic investor in ASB and continues to evaluate the technology’s potential for future use. The Cleveland Cavaliers are incorporating an ASB court into their new practice facility, and teams across the league practice at ASB’s Orlando Athletes Lab when visiting the Magic. This past week, we welcomed Orlando-based media to the Lab for a behind-the-scenes look at the future of basketball playing surfaces. Thank you to the Orlando Business Journal and Sports Illustrated for joining us to see the possibilities firsthand

Kenny Bednarek awards himself an A+ grade for 2026 - and reveals his triple-gold goal for LA28: "I've unlocked a new level" | @Olympics @NickMcCarvel @kenny_bednarek olympics.com/en/news/kenny-b…

Young cancer survivor gets special treatment from the Dallas Stars | @wfaa @DallasStars @DS_Foundation wfaa.com/article/sports/hock…