Think Long Term Over the past 25 years, I’ve seen many domain investors come and go. Most didn’t retire to Florida or Dubai after selling a single #domain for a million dollars. Instead, they quietly exited the industry after realizing that domain investing isn’t a get-rich-quick game—it’s a long-term commitment that rewards patience, strategy, and timing. For every headline-grabbing domain sale, there are hundreds of millions of names that have yet to find their first buyer. There are over 378.5 million registered domains today, and many may never change hands. But that doesn’t mean your domain can’t be one of the lucky ones that makes headlines on social media—or even on Bloomberg. Consider this: the very first .com ever registered still exists, but its current owner found other uses for it instead of selling. Or take Y.com—an ultra-premium, one-letter domain that doesn’t even resolve. These examples remind us that long-term thinking isn’t pessimism; it’s realism. It’s about preparing yourself mentally for the journey ahead. When you see posts online about someone selling a hand-registered name for a huge profit after just 22 days, celebrate their success—but don’t let it define your expectations. In my own experience, I’ve sold names within days, within 90 days, and even within 21 days of registering them. But I also hold names I’ve owned for over seven years—taken across 30 extensions—that are still waiting for the right buyer. Waiting, after all, is part of the secret. The truth is, no one can predict when a domain will sell. Sometimes the name you think will take years finds a buyer in months. Other times, the one you thought would sell instantly can sit quietly for years. That’s the reality of the business—and the beauty of it, too. If you’re a domain investor, stay patient, stay curious, and keep learning. Success comes to those who treat this as a marathon, not a sprint. And if you’re a potential domain buyer, don’t wait too long. The perfect name you’re eyeing today could be gone tomorrow—and once it’s taken, it may not come back on the market for another 40 years. Think long term. Act wisely. And remember: every great domain has its time. Elie Eweka Sapphire