NFL season is what everyone in prediction markets has been waiting for. Its going to dwarf World Cup volume Here's exactly how it plays out. @Polymarket and @Kalshi have gotten way too expensive for sharp (taker) users. Retail will still flock there because the marketing budgets guarantee it, and makers will keep eating, but the mass of taker fees ends up as a net loss to users + limited sports coverage compared to other venues The majority of sharp taker flow funnels to @prophetx and @novig. These teams have true ball knowledge, they built for sports users, and pricing is way more competitive. If you're a professional this is where your flow routes. The behemoth few are pricing in is @HyperliquidX. For anyone comfortable in crypto this is probably the biggest source of cheap taker flow. We got a preview during the World Cup. Insanely tight spreads, deep liquidity, and taking directly there was substantially cheaper than any mainstream PM. The catch is it's a trading terminal, not something most people want to touch. That flow comes through platforms that put a clean interface on top of it (@thetailgateapp) The other contender is @SX_Bet . Deep sports DNA and zero taker fees is extremely compelling. What they lack is the liquidity to take massive size. When the season is all said and done Novig and ProphetX eat substantially into Polymarket and Kalshi market share. Retail keeps getting rinsed on Kalshi. The sharp money consolidates where the pricing is honest. This fragmentation is exactly why we built Tailgate. One front end connected to all of the sharp venues, routing every order wherever the price is cheapest. Last month the majority of our MLB flow already routed away from Polymarket because other settlement layers were just cheaper. Expect that to accelerate hard once football kicks off.