Spot on!
The new campaign from @BootsUK neatly demonstrates the power of mass marketing and targeting, reach and frequency and "digital" and "traditional" being used to build brand. marketingweek.com/mark-ritso…
Vatroslav Skare retweeted
No, no it’s not. The concept of omnichannel means, in ultimate application, the exact same as “harmonized retail”. We don’t need any more death. We don’t need more buzzwords. forbes.com/sites/stevendenni…
Vatroslav Skare retweeted
"Elon Musk is refining an idea Ford had a hundred years ago, Jeff Bezos is refining the supermarket and James Dyson is refining the Hoover (or vacuum as he calls it). The same in our business, to quote Coco Chanel: ‘Only those with no memory insist on their originality’- Dave Dye
Vatroslav Skare retweeted
Companies gather data such as the grammar and punctuation of your text messages & the battery status on your phone phone to determine credit worthiness. Experian & Equifax have started partnering with these startups. crackedlabs.org/en/corporate…
Vatroslav Skare retweeted
Within 24hrs:
— BuzzFeed, HuffPo announce layoffs
— it’s revealed 50% of FB users are possibly fake, a waste of advertising dollars. One of 2 biggest media platforms: a sewer of political bots & cat pics.
Vatroslav Skare retweeted
“In the past, censorship worked by blocking the flow of information. In the 21st century, censorship works by flooding people with irrelevant information... In ancient times having power meant having access to data. Today having power means knowing what to ignore.”
@harari_yuval
Vatroslav Skare retweeted
Dogs sobbing to an algorithmically driven streaming content service, "Its like you DON'T even KNOW me."
Vatroslav Skare retweeted
When you’re thinking about where to get that Christmas shopping, give the Coop some credit over our “purposeful friends” on the right. Reminder that Starbucks much vaunted brand mission is to help “build communities” and that the Coop just gets on and actually does it.
Vatroslav Skare retweeted
A marketing professor @markritson is front page of the national paper @australian Things just got serious in the fight against @facebook. Although it’s really two merged stories.
Vatroslav Skare retweeted
Expedia CEO: Google Is Our Biggest Competitor – Skift ⬅️ Finally someone says this openly. skift.com/2018/12/06/expedia…
Vatroslav Skare retweeted
Ad land’s brain drain: For every x1 moving from Facebook to WPP x35 move in other direction
In Four by @profgalloway
Vatroslav Skare retweeted
The Zuck, who puts a tape over camera on his computer, wants us to put an @facebook camera in our homes. Why? Because we're "Dumb Fucks."
#breakupbigtech
Thank you @StratxSims for the great training program in Paris! It was my pleasure to share experiences with Markstrat. Can't wait for the next session with my students :)
Professor Vatroslav Skare @Vatro on bringing real-world practice into the classroom with Markstrat #businesssimulation: bit.ly/2PvpILR #classroomstories
Vatroslav Skare retweeted
The most and least impressive action taken by a management team to support or erode enterprise equity, so far in 2018, both happened on the same day — September 5th. #NikeKaepernick #Google l2inc.com/daily-insights/no-…
Vatroslav Skare retweeted
Oh @Deloitte you had me reading a really very good report and thinking “this is good stuff” and then you go and drop this wankery. The term you are looking for is “adults”. You look like idiots.
