Victory ALT

This is the hardest time to be a social media marketer or manager in crypto or tech. It's even more difficult when you’re building a page from scratch. But for projects with a name and an audience that trusts them, it’s a lot easier. Mostly, you need to keep your audience in the loop and attract new eyeballs by leveraging the trust you already have. For small projects, it's not easy to build both a product and a community. To add to that, staying visible online can be tricky. They fight for every organic view, like, or comment they get. I can’t express the disappointment low reach brings. You only understand this if you care a lot about your job or what you’re creating. It's great to see founders and social media managers show up on the TL, given how difficult the market has become. Don't get me started on how hard it is to get attention. So, I’ve been exploring ways to grow an audience in a tough market and at an early stage. And yes, I found three reliable methods to reach people organically. ➠ First, formats are among the best tools to reach a wider audience. ➠ Next, your team and your personal communities are your best resources to reach more people. ➠ And finally, "never focus on going viral". This last one I got from an amazing tutor. Think about what your target audience would want to see, not what you want. I am building an agent that helps me spot formats, and it's been pretty cool so far. It still needs some work, but it's a work in progress. What's your biggest SMM struggle?